About the Role
Bank of Georgia's Loyalty Program Management Department is looking for a Loyalty Program Manager to join our team. At Bank of Georgia, we believe in building strong, lasting relationships with our customers. Our loyalty program, PLUS, is at the heart of this mission, and we are looking for a dynamic and driven Loyalty Projects Manager to join our team. If you are passionate about creating engaging customer experiences and thrive in a collaborative environment, we want to hear from you!
Responsibilities
•Design loyalty campaigns and reward mechanics (points accrual, cashback, promo rules, segment-based offers) aligned with the bank's business goals.
•Plan, launch and manage campaigns from concept to execution, coordinating with Marketing, IT, Legal and other involved teams.
•Monitor campaign results, costs and ROI; analyze client behavior and feedback to continuously optimize offers.
•Build and maintain strong relationships with merchants, understanding their business goals and identifying collaboration opportunities within the loyalty program.
•Negotiate and structure joint campaigns and partnership terms that deliver measurable value for merchants, clients and the bank.
•Develop and execute strategic initiatives to enhance the loyalty program, increase customer engagement, and strengthen merchant participation.
•Work closely with Corporate & SME Bankers, the Marketing team and other involved departments to integrate loyalty offers into the bank's value proposition for business clients and ensure smooth campaign implementation and successful execution.
•Analyze performance data and feedback to continuously improve offers and introduce new ideas that meet evolving customer needs, ensuring mutual benefit and long-term engagement.
Requirements
•Minimum of 2 years of experience in loyalty/CRM, product or campaign management, partnership management, or corporate/SME banking.
•Ability to work with data, evaluate campaign performance and build business cases (advanced Excel).
•Confidence in working with external partners as well as internal teams.
•Excellent verbal and written communication skills, with the ability to effectively interact with diverse teams and stakeholders.
•Strong organizational and time management skills, with the ability to juggle multiple projects and deadlines simultaneously.
•A deep understanding of customer needs and a passion for enhancing the customer experience, including how loyalty mechanics drive customer behavior.
•Fluent Georgian and strong English.
Nice to Have
•Experience in banking or financial services is preferred; a corporate banking or B2B relationship background is a strong plus.
•SQL/BI tools are a plus.
Conditions
•Play a pivotal role in shaping the future of our loyalty program and making a tangible difference in our customers' lives.
•Combine program design, analytics and partnership management, working with leading businesses across Georgia.
•Work alongside a talented and dedicated team of professionals who are committed to excellence and innovation.
