Описание: Nekki is a game development studio with over 20 years of experience. Its PC/Console division focuses on quality animation-based games for PC and consoles. SPINE is a third-person beat 'em up centered around cinematic gun-fu shootouts, featuring a deep storyline, a unique setting, character progression, and battles with a wide array of firearms.
Задачи:
•Develop, run, and scale the project's global influencer marketing strategy, owning the direction end to end
•Build a tiered pool of streamers and content creators from scratch, aligned with the game's genre
•Source and negotiate integrations, focusing on YouTube, Twitch, and TikTok/Shorts
•Manage influencer-related budgets across paid campaigns and organic outreach
•Write briefs and creative TORs, track content delivery deadlines, and handle contracts and NDAs
•Ensure brand safety across all integrations
•Analyze campaign performance, including reach, engagement, wishlists, Steam and console store conversions, CAC, and ROAS
•Launch affiliate and seeding programs to grow creator-driven organic advocacy
•Align influencer activities with the overall marketing plan and the game's update, announcement, and launch roadmap
•Test new funnels and ad approaches, and monitor competitors in PC/console gaming
•Collaborate closely with community managers, marketers, the brand manager, and production
Требования:
•3+ Years of experience in influencer marketing, including 2+ years in gaming
•Experience with premium AA/AAA PC and console titles
•Experience with global game launches
•An existing, up-to-date contact base of gaming influencers and streamers
•Experience with barter integrations and working with Steam, Xbox, and PlayStation
•A proven track record of building influencer programs from scratch and running campaigns with measurable ROI/ROAS
•Strong knowledge of performance marketing metrics and analytics tools
•English C1 Fluent
•Russian communication is required
Nice to have:
•Existing relationships with creators in action, fighting, beat 'em up, shooter, anime, and cyberpunk gaming
•Experience working with talent agencies and creator management companies
•Experience running creator campaigns across North America, Europe, LATAM, and Asia
•Experience with creator playtests, preview events, and early-access campaigns
•Familiarity with creator discovery and analytics platforms such as Lurkit, Keymailer, SullyGnome, Streams Charts, Tubular, Modash, or similar
•Experience building creator communities or ambassador programmes
