About the Company
YesStyle.com is a leading global online retailer that specializes in Korean and other Asian beauty, fashion and lifestyle products. Along with our sister company AsianBeautyWholesale.com, which serves as a B2B distribution platform, we bring over thousands of brands to millions of customers worldwide. As the Influencer Marketing Manager for the DACH region, you are to grow YesStyle's influencer network in DACH to increase and strengthen brand visibility across the region through impactful strategy and creative marketing campaigns to reach our target audience.
Responsibilities
•Create and implement influencer marketing strategies in line with the overall marketing goals to strengthen brand awareness across DACH
•Identify and engage with relevant influencer profiles to create content on social media channels such as YouTube, Instagram and TikTok
•Build and maintain strong and long-term partnerships with engaged influencers
•Study the local market and competitors to give insight on how to gain a competitive advantage within the market
•Suggest and implement influencer marketing campaigns to build brand awareness and give more exposure to our influencer partners
•Act as the main point of contact between YesStyle and influencers, offering a unique experience and good service
•Prepare marketing reports and track various data metrics for influencers
Requirements
•Bachelor's degree in marketing, communications, or a related field
•At least 3 years of relevant experience in marketing
•Excellent oral and written communication skills in English and German
•Social media savvy and understanding of influencer marketing strategies and techniques
•Data analysis skills
•Strong people and communication skills
•Organizational abilities and attention to detail
•Ability to multitask and prioritize tasks in a fast-paced environment
•Analytical mindset with the ability to interpret data
•Good relationship building skills
Nice to Have
•Managerial experience
•Prior experience in working with KOLs in Germany/DACH would be highly desirable
Conditions
•Be part of the international company with offices around the globe: Hong Kong, Seoul, Berlin, and Tokyo
•Hybrid office policy
•Employee discount on the whole product assortment of YesStyle
•Modern office at the heart of Berlin
