Описание: SoftConstruct operates VBET, a regulated online gambling brand serving key European markets.
Задачи:
•Define and execute a holistic regional marketing strategy for Denmark and Sweden
•Manage the regional marketing budget and optimize capital allocation, spend efficiency, ROI, and profitability
•Oversee PPC, SEO, Social, Affiliate, CRM, PR, Events, and Sponsorships
•Drive consistent brand messaging, positioning, and identity across markets and customer touchpoints
•Build and optimize end-to-end funnels for customer acquisition, engagement, and retention
•Lead competitor intelligence and customer research to identify growth opportunities
•Adopt MarTech tools and methodologies
•Partner with Product, Sales, IT, Finance, Risk, Compliance, Legal, and Country Managers
•Establish analytics frameworks and deliver performance insights to C-level executives and the Board
•Ensure marketing practices comply with local industry regulations and Responsible Gaming standards
•Perform hands-on marketing work for the region in addition to managing the function
Требования:
•8–10+ Years of progressive marketing experience
•At least 3–5 years in a senior leadership role managing P&L budgets within iGaming, Online Gambling, or a highly regulated digital industry
•Proven success developing marketing strategies that delivered measurable revenue growth, high ROI, and market expansion
•Deep hands-on knowledge of full-funnel digital channels and traditional media
•Advanced proficiency in marketing analytics platforms such as GA4 and AppsFlyer
•Proficiency in BI visualization tools such as Metabase, Tableau, and Power BI
•Bachelor's or Master's degree in Marketing, Business, or Communications
•Excellent command of English, written and verbal
•Strong commercial acumen and focus on exceeding ambitious KPIs
•Ability to make critical, data-driven decisions in a fast-changing market
•Ability to remain structured and calm under pressure
Nice to have: MBA or equivalent advanced degree, proficiency in Danish or Swedish.
Условия: No conditions specified
