optiplay-io

head of marketing in iGaming

In short

This remote role leads B2B marketing for an iGaming company, covering strategy, budget ownership, brand/reputation management, digital marketing (SMM, SEO, email), and event participation. It requires building and mentoring a marketing team and working closely with media, partners, and designers. Candidates need 3+ years of iGaming marketing experience, strong analytics and budget skills, and fluent English.

Description
No description provided.
Responsibilities
•Develop and implement an end-to-end B2B marketing strategy, defining goals, promotion channels, and measurable KPIs
•Own marketing budgets, optimize spending, and evaluate campaign ROI
•Elevate brand recognition, manage the industry reputation, and build relationships with iGaming media, partners, and influencers
•Coordinate integrated digital marketing efforts, including SMM, SEO, email campaigns, and content strategy for operators and players
•Analyze market trends and competitor strategies, and identify growth channels in the iGaming space
•Build, mentor, and inspire a high-performing marketing team, fostering accountability and continuous learning
•Plan, coordinate, and lead participation in international iGaming events and expos to maximize networking and business opportunities
•Collaborate with designers to approve visual assets and ensure consistent, high-quality promotional materials
Requirements
•3+ years of marketing experience in iGaming, preferably on the game-provider side, with a proven track record of successful campaigns and scaling brand awareness
•Deep understanding of B2B marketing dynamics in the slots/casino ecosystem
•Strong experience in budget allocation, performance analytics, and KPI tracking
•Hands-on expertise in SMM, SEO, email, and international trade show management
•Strategic mindset and ability to execute quickly without unnecessary red tape
•Fluent spoken and written English
Nice to have
•An established network of iGaming media contacts, affiliates, and event organizers
•Experience working directly with game studios or casino operators
•Knowledge of PR strategies tailored to regulatory nuances in various jurisdictions
•A strong visual eye and experience briefing or managing visual content production
Conditions
No conditions stated in the posting.

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