Location
Hybrid in Bloomington, Minnesota, United States; other listed location: Thief River Falls, Minnesota. Must be authorized to work in the U.S. without employment-based immigration sponsorship.
Base pay: $78,100–$107,500 per year.
Company
Electronic component distribution company providing a broad selection of in-stock components and customer service.
What you will do
•Develop and manage lifecycle strategies covering onboarding, engagement, first-to-second purchase, retention, reactivation, and win-back.
•Maintain a roadmap focused on revenue growth, repeat purchase, digital adoption, retention, and customer lifetime value.
•Define customer audiences and design differentiated journeys using lifecycle stage, behavior, purchase history, product interest, and value indicators.
•Apply behavioral triggers, progressive profiling, personalization, testing, and optimization to improve journey performance.
•Use customer, transactional, behavioral, and campaign data to identify opportunities, risks, friction points, and performance trends.
•Lead cross-functional initiatives with eCommerce, analytics, data, MarTech, sales, marketing, and customer support partners.
Requirements
•Bachelor's degree in Marketing, Business, or a related field.
•3–4 years of experience in B2B eCommerce, distribution, manufacturing, technology, or another complex customer and product environment.
•Experience with customer data platforms, segmentation, personalization, or journey orchestration.
•Working knowledge of customer analytics and experience partnering with analysts or data scientists.
•Experience using testing and measurement to improve customer journeys or retention programs.
•U.S. work authorization is required; immigration sponsorship is not available.
Nice to have
•Experience incorporating voice-of-customer research into lifecycle strategies.
Culture & Benefits
•Competitive benefits package.
•Hybrid workplace arrangement.
•Work involving cross-functional collaboration and continuous improvement.
