О компании
Muse Group creates popular apps for playing, recording, and composing music, as well as learning tools, music catalogs, and free open-source software. Hal Leonard, part of Muse Group since 2023, publishes sheet music and music education materials and distributes instruments, gear, and software worldwide.
Задачи
•Own the CRM strategy, execution, and performance for Hal Leonard across the US and Europe
•Drive B2B, B2C, and B2E CRM initiatives, including the roadmap, KPIs, campaign execution, automation, and experimentation
•Improve efficiency and user experience through AI automation
Требования
•3+ Years of experience in CRM marketing, including both B2C and B2B CRM
•Hands-on experience with CRM and CDP platforms such as HubSpot, Bloomreach, and Dotdigital
•Strong understanding of lifecycle campaigns, customer journeys, segmentation, and trigger-based communications
•Experience with B2B CRM scenarios, including lead nurturing, lead qualification, onboarding, re-engagement, sales lifecycle, and communication with different customer and account segments
•Experience with push notifications, in-web alerts, WhatsApp, or similar communication channels
•Experience working cross-functionally with marketing, product, editorial, sales, and design teams
•Strong analytical skills and ability to use CRM data to evaluate campaign performance and make data-driven decisions
•Practical experience with A/B testing methodology, including defining hypotheses, selecting audiences and success metrics, running tests, and interpreting results
•Strong understanding of segmentation methodology, including defining audience criteria, using behavioral, demographic, and transactional data, creating dynamic segments, and tailoring communications
•Experience with localisation and international campaigns, including adapting segmentation, messaging, and campaign logic for different markets
•Upper-Intermediate English or higher
Будет плюсом
•HTML knowledge
Условия
Условий в вакансии нет
