About Muse Group
Muse Group creates popular apps for playing, recording, and composing music. Its learning tools, music catalogs, and free open-source software help millions of people, from beginners to experienced musicians, be creative. Hal Leonard, which joined Muse Group in 2023, publishes sheet music and provides music education, and distributes instruments, gear, and software worldwide.
Responsibilities
•Build marketing attribution, social performance, and campaign modelling analytics infrastructure
•Build Marketing Mix Models and attribution models
•Architect social analytics pipelines
•Apply statistical rigour to complex marketing questions
•Automate and augment workflows using AI
•Collaborate with CRM, Product, and Content teams and other stakeholders
Requirements
•At least 5 years of experience as a Marketing Analyst
•Understand marketing data and tools, including attribution, metrics/KPIs, GA4, Google Ads, Meta Business Manager, and HubSpot
•Have experience building complex marketing analytics frameworks for multiple products, channels, audiences (B2B/B2C), and goals
•Have experience in Social Media, Brand, CRM, and Digital Marketing analytics
•Have experience building MMMs and attribution models
•Be proficient in SQL and Python/R, including basic statistical, data engineering, and visualization libraries, or have experience with other programming languages
•Be proficient with LLMs such as Claude or Perplexity, including experience building AI agents
•Have a strong grasp of mathematics, probability theory, and mathematical statistics, including practical experience conducting A/B tests and hypothesis testing
•Have experience with BI and ETL tools such as Airflow
•Have excellent communication skills and be able to collaborate with business and technical teams
•Have a product-oriented mindset and strong task-setting, planning, hypothesis-generation, and project-management abilities
•Have fluent written and spoken English (B2 or higher)
Nice to have
•On/offline event measurement
•Marketing automation
•Clickhouse familiarity
Conditions
No conditions specified in the posting.
