About Veikkaus
Veikkaus is a gaming company serving customers in Finland. It aims to provide better gaming experiences and become a respected, successful international money gaming group.
Responsibilities
•Translate business needs and opportunities into a CRM automation roadmap and drive its implementation
•Build and optimise automated journeys, segmentation, targeting and testing using customer data and insights
•Explore opportunities in personalisation, AI and CRM platform capabilities
•Develop scalable processes and ways of working to improve efficiency and CRM performance
•Share expertise and help the team make better use of CRM capabilities
Requirements
•Strong hands-on experience with CRM and marketing automation platforms, including segmentation, targeting, lifecycle journeys and optimisation
•Ability to connect data and technical capabilities with customer and business needs
•Strong knowledge of CRM best practices, with the confidence and initiative to challenge existing ways of working and drive development
•Curiosity about automation, personalisation and practical applications of AI
•Excellent communication skills in Finnish or English; fluent Finnish is preferred, and fluent English is also accepted
•Candidates who prefer content or campaign execution, established processes, or only clearly defined tasks rather than driving development forward may find the role less suitable
Nice to have
•Experience with Optimove, Adobe Campaign or similar platforms
Conditions
•Excellent employee benefits, including extensive occupational health services (dental care, physiotherapy, glasses support), ePassi sports and culture, and holiday locations in Saariselkä, Tahko and Vierumäki
•A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate
