About the Role
To support our team and further develop our digital subscription business in Berlin, Hamburg or Essen, we are looking for you as Marketing Manager - CRM (m/f/d).
Responsibilities
•User Engagement & Subscriber Retention: You develop and manage data-driven onsite campaigns and customer journeys that activate, delight and retain our subscribers in the long term.
•Winback Journeys: You design and optimise automated winback workflows—for example, through onsite messaging—and know exactly when and how to win back churned subscribers.
•Strategy Development: You contribute to the CRM strategy for our digital subscription business, with a clear focus on lifecycle management and sustainable growth.
•Stakeholder Management: You work closely with Product, Technology, Data & Analytics, Marketing and Editorial, bringing different perspectives together around a common direction. You also manage cross-functional projects and structure our roadmaps, for example with tools such as Jira or Miro.
•AI & Experimentation: You try out new AI approaches (e.g. for personalisation, segmentation or content variations), test them on a small scale, roll them out across all our portals if appropriate, and share your learnings with the team.
•Reporting & Performance: You define relevant KPIs, analyse the performance of your initiatives and report the results transparently to relevant stakeholders.
Requirements
•At least 2 years of experience in CRM management, preferably focused on digital subscription models—whether in publishing, e-commerce, streaming, SaaS, telecommunications or another digital environment.
•Proven track record in user engagement, retention, churn reduction and winback.
•Strong analytical skills, consistently takes a data-driven approach and can interpret data independently and derive strategies from it.
•Strong tool expertise in onsite segmentation, trigger-based workflows, paywall/messaging logic, audience building and A/B testing tools.
•Excels at stakeholder management, communicates as an equal with colleagues in Technology, Editorial and Management, keeps track of several projects at once, and facilitates workshops using Miro or similar tools.
•Highly innovative and motivated to test new tools and AI approaches and share learnings with the team.
•Excellent written and spoken German communication skills (C2 level), team spirit and strong hands-on mentality.
Benefits
•Innovation meets tradition: you help shape the digital transformation of our media group.
•Develop with us: individual coaching, workshops or online training through the FUNKE Academy.
•Work flexibly: a hybrid working model because your work-life balance matters.
•Teamwork: a dynamic team, an open feedback culture, short communication channels and a warm, welcoming atmosphere.
•Corporate Benefits: a benefits portal with attractive discounts and subscriptions.
•Stay fit and healthy: partnerships with a range of fitness studios and individual advice on mental and physical health.
