About the Role
Revpanda Group is looking for a Growth & CRM Marketing Manager to take ownership of audience retention, database monetisation, and community growth for one of our affiliate brands. This is a hands-on, commercially focused role for someone who knows how to turn an audience into an engaged community - and an engaged community into measurable revenue.
Responsibilities
•Own the full user database: hygiene, segmentation, deliverability, and GDPR compliance.
•Build automated lifecycle flows - welcome series, FTD conversion, reactivation ladders, win-back - tied to bookmaker and casino offers.
•Design the monetisation strategy for the database: routing the right users to the right operator offers by geo, sport, and behaviour.
•Report on revenue per subscriber, database-attributed FTDs, and flow performance - not just opens and clicks.
•Level up the community: launch and run a predictions leader board, streaks, points economy, prize shop, and seasonal competitions.
•Own the prediction markets vertical launch from a marketing and engagement standpoint.
•Grow and moderate community channels (on-site, Telegram, WhatsApp, Discord as appropriate).
•Build the brand's authority through interviews, panels, podcasts, and expert content.
•Source and negotiate promotions with athletes, football clubs, tipsters, and influencers - from micro-influencer networks to ambassador deals.
•Drive audience growth in African markets (Nigeria, Kenya, Ghana, South Africa) with mobile-first, community-led tactics.
•Orchestrate social media funnels that feed the database - working with the in-house content team and AI content pipeline rather than producing everything yourself.
Requirements
•3–5+ years in CRM / retention / lifecycle marketing within iGaming (operator retention team, tipster/predictions platform, fantasy sports, or a large logged-in affiliate community).
•Hands-on ownership of a CRM/automation platform - Optimove, Smartico, Fast Track, Xtremepush, Braze, Customer.io, or equivalent.
•Proven track record monetising a user database: you can talk segments, flows, and revenue numbers from memory.
•Solid understanding of the affiliate model (CPA / rev share) and how content sites convert audiences into depositors.
•Working knowledge of gambling advertising compliance, responsible marketing, and GDPR.
•A builder's mentality - comfortable shipping fast with a small team, freelancers, and AI-assisted content.
•Sports, predictions, casino enthusiast.
Nice to Have
•Experience marketing in tier 1 markets (Telegram/WhatsApp communities, mobile money context, local influencer ecosystems).
•Sponsorship or influencer deal-making experience (athletes, clubs, tipster networks).
•Exposure to prediction markets or prediction games.
•Gamification / loyalty program design experience.
•Podcast, panel, or event production experience.
Conditions
•Diverse career growth opportunities.
•Friendly and supportive colleagues.
•Highly competitive compensation and performance bonuses.
•Attractive "Refer a Friend" bonus program.
•Fully remote work opportunity.
•Advanced benefits package (public holidays, annual vacations, covered sick leave, additional days off, etc).
•Paid trainings and work-related courses.
•Mental health support (psychological sessions, coaching, therapy).
•Monthly virtual teambuildings to stay connected and engaged.
