H&M Group

Commercial and Consumer Business Analyst

In short

Senior commercial and consumer business analyst role at COS (H&M Group), based in London on a hybrid basis (3 days office, 2 days remote). The role translates commercial and customer insights from Retail, Digital, CRM and Commercial Operations into actionable recommendations driving growth, profitability and customer engagement, partnering closely with the AIAD team. Requires strong commercial/analytical acumen, insight storytelling, stakeholder management, forecasting/scenario planning, and proficiency in Excel, Power BI and SQL. Full-time permanent position requiring at least 3 years of experience.

About
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.
Responsibilities
The Senior Commercial and Consumer Business Analyst is a key strategic role responsible for enabling customer-led and commercially driven decision-making across the business. Working across Retail, Digital, CRM and Commercial Operations, the role translates commercial and customer insights into actionable recommendations that drive growth, profitability and customer engagement. Partnering closely with the AIAD team and business stakeholders, the role leverages existing analytical products, reporting frameworks and predictive models to identify opportunities, evaluate strategic initiatives and support data-informed decision-making across all channels.
•Commercial performance analysis: Analyse commercial and customer performance across channels to identify opportunities, risks and key growth drivers.
•Insight generation and recommendations: Utilise analytical outputs, dashboards and customer insights to provide actionable recommendations that support trading performance, customer experience and strategic decision-making.
•Forecasting and business reporting: Define business requirements for reporting, forecasting and KPI frameworks, ensuring stakeholders have access to relevant and actionable performance insights.
•Business case and opportunity evaluation: Develop business cases, scenario analyses and performance assessments using commercial, customer and predictive insights to evaluate opportunities and investments.
•Cross-functional business partnering: Collaborate with Retail, Digital, CRM, Finance, Commercial and AIAD teams to influence decision-making and embed a data-informed culture across the business.
Benefits
All employees receive attractive benefits with broad development opportunities, including a staff discount usable on all H&M Group brands in stores and online, and inclusion in the H&M Incentive Program (HIP). UK-based colleagues also receive:
•Up to 25 days holiday
•Annual health checks
•Pension scheme
•Discounts on various activities and financial/lifestyle products via the benefits hub
•Cycle to work scheme
•Discounted gym membership
•Employee assistance via Retail Trust
•Private health & dental care
Recruitment process
The recruitment process is based on competency; applicants are kindly asked not to attach a cover letter. An online skills-based assessment is used as part of the application and screening process, scored by an assessment tool against predefined criteria set by H&M Group. Feedback with the score is provided after completion. An alternative assessment method can be requested from [email protected] without impacting the application.
Requirements
•Commercial and analytical acumen: Strong understanding of retail, digital and customer performance metrics, with the ability to convert insights into commercial actions.
•Insight storytelling and communication: Ability to translate complex analysis into clear, compelling recommendations for both operational and senior stakeholders.
•Stakeholder management and influence: Strong relationship-building and influencing skills, with experience working across multiple business functions and seniority levels.
•Strategic and financial thinking: Experience in forecasting, scenario planning and business case development to support commercial decision-making.
•Data and reporting expertise: Proficient in reporting and visualisation tools such as Excel, Power BI and SQL, with the ability to define requirements and leverage analytical products to drive business outcomes.
Behaviours based on company values
•Delivery & Execution: Ability to produce high-quality, accurate work, prioritise effectively and meet deadlines; able to demonstrate resilience under pressure.
•Problem Solving & Judgment: Ability to analyse issues logically, use data and evidence to guide decisions, and anticipate and address issues before they arise.
•Communication: Able to communicate clearly in writing and verbally, explain technical or complex points simply, and keep stakeholders informed and updated.
•Collaboration: Ability to work constructively with other colleagues, share knowledge and support teammates; open-minded and able to accept feedback professionally.
•Adaptable & Curious: Able to adjust to changing priorities, learn new tools and processes quickly, and show curiosity and self-development.
Additional Information
This is a full time, permanent contract based at the Head Office in London. Applicants should send their CV in English as soon as possible. Applications are only accepted through the company's career page, due to data policies. The role is primarily office-based, with 3 days per week at the office and 2 days per week with flexibility to work remotely.

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