About
Accor Tech & Digital is the power engine of Accor technology, digital business and transformation. Our 5,000 talents are committed to deliver the best tech and digital experiences to our guests, hotels and staff across 110 countries and to shape the future of hospitality.
The Role
Accor Tech & Digital is the innovation and technological transformation lab of the world leader in hospitality. Our teams, known as Heartists®, bring together the best of hospitality with the best of tech and digital. We create new ways to travel within each of our 5,500 hotels, connecting closely with our 100 million clients in 110 countries.
We are seeking a highly strategic, analytical, and commercially-minded Senior Consumer, Market Insights & Business Analyst to join our dynamic team. This pivotal role will be instrumental in shaping ALL Accor's future by translating complex consumer behaviors and market dynamics into actionable business strategies, supporting the annual Strategic Marketing Plan, tracking the evolution of the ALL Accor brand and creating a community around insights and market data. The successful candidate will leverage deep insights to inform brand positioning, guide investment decisions in media and market development, and support internal stakeholders across all levels of the organization in understanding the evolving landscape of travel and hospitality.
Strategic Insights & Research Leadership
•Lead and manage the end-to-end execution of key annual and quarterly consumer and market research initiatives, including survey design, vendor management, data collection oversight, rigorous analysis, and compelling presentation of findings to senior leadership and key stakeholders across various Accor brands and regions.
•Proactively identify emerging consumer trends, market shifts, and competitive landscapes within the global hospitality industry and beyond, providing foresight and strategic implications for ALL Accor (e.g., impact of leisure travel, sustainability demands, digital nomadism...).
•Develop and maintain a robust understanding of ALL Accor member behaviors and preferences, identifying opportunities for enhanced loyalty, engagement, and value creation.
•Champion best-in-class research methodologies (qualitative and quantitative) and tools, continuously seeking innovative approaches to gather richer, more actionable insights.
Business Intelligence & Strategic Decision Support
•Act as a trusted advisor to internal stakeholders (including senior management) by providing data-driven insights that support strategic planning, product development, brand positioning, and operational improvements.
•Drive business decisions around media investment and market development strategies, including analyzing market potential, identifying white spaces, evaluating campaign effectiveness, and optimizing spend across channels and geographies to maximize ROI for Accor and its brands.
•Conduct in-depth regular business analysis, including competitive benchmarking, market sizing, opportunity assessments, and performance tracking, to identify areas for growth, efficiency, and competitive advantage.
•Translate complex data into clear, concise, and compelling narratives and recommendations that enable effective decision-making at all levels, from tactical adjustments to long-term strategic shifts.
Cross-Functional Collaboration & Influence
•Foster strong collaborative relationships with global and regional teams, ensuring insights are widely disseminated and effectively integrated into business processes.
•Proactively present findings and recommendations to diverse audiences, effectively influencing stakeholders through data-backed arguments and strategic storytelling.
•Create and contribute to a culture of insights and data with other cross-functional teams.
Requirements
Education: Degree in Marketing, Business Administration, Economics, Statistics, or a related quantitative field. Master's degree (e.g., MBA, MSc in Marketing Analytics) is a significant plus.
Experience:
•8+ years of experience in consumer insights, market research, business analysis, or strategic consulting roles, preferably within the hospitality, travel, retail, or a related consumer-focused industry.
•Proven track record of leading complex research projects from inception to delivery, driving actionable business outcomes with mastery of methodology, project management and stakeholder engagement.
•Demonstrable experience in supporting brand strategy and marketing investment decisions through data-driven insights.
•Experience working in a global or multi-national organization is highly desirable.
Technical Skills:
•Expert proficiency in quantitative and qualitative research methodologies (e.g., segmentation, conjoint analysis, pricing studies, brand tracking, focus groups, in-depth interviews).
•Advanced analytical skills with the ability to interpret complex datasets and identify key trends and insights.
•Proficiency in statistical analysis software (e.g., SPSS, R, Python for data analysis) and data visualization tools (e.g., Tableau, Power BI).
•Strong command of Microsoft Office Suite, particularly Excel (advanced) and PowerPoint (for compelling presentations).
•Familiarity with digital analytics platforms (e.g., Google Analytics, Adobe Analytics) and social listening tools is a plus.
Soft Skills:
•Strategic thinker: ability to connect insights to broader business objectives and develop long-term strategic recommendations.
•Exceptional communication & presentation skills: ability to articulate complex ideas clearly, concisely, and persuasively to diverse audiences, including senior executives.
•Strong business acumen: deep understanding of business drivers, financial implications, and competitive dynamics.
•Proactive & curious: self-starter with insatiable curiosity for understanding consumer behavior and market trends.
•Collaborative & influential: ability to build strong relationships and influence stakeholders without direct authority.
•Problem-solver: resourceful and able to navigate ambiguity to find effective solutions.
•Attention to detail: meticulous in data analysis and reporting, ensuring accuracy and integrity.
•Passion for hospitality: genuine interest in the travel and hospitality industry and Accor's mission.
•Highly proficient in English, written and presentation skills.
Additional Information
Accor Tech & Digital offers:
•Remote work available several days per week from France, with flexible work options: work from home, from offices, or from hotels and coworking spaces through Worklib.
•Every Wednesday afternoon dedicated to deep work and personal development.
•A multicultural and English-speaking work environment.
•Continuous improvement & training: hackathons, technology partnerships, dedicated talent management, certifications and a dedicated learning platform.
•ALL - Heartist® Program: stays and experiences at Accor and partner venues worldwide.
•Heartist® for Good Program: one day per year offered by the Group to support an association of your choice.
•An Employee Social Committee (CSE) supporting financing of cultural and sports activities.
•Sustainable Mobility Package for eco-friendly transportation or access to a company bike program with Zenride.
•Coverage of urban public transport subscriptions between home and workplace, per French "Loi Finance" rates.
•€11 meal vouchers.
•A mandatory health insurance plan funded at 50% by Accor, with no additional cost for enrolling dependents.
•Collaborative workspaces, restaurants, recreational areas, wellness and sports facilities (on-site or via Gymlib).
