Busha

Business Development Manager (Financial Services)

In short

This role owns the full B2B sales cycle for a crypto/fintech company, from prospecting institutional and high-value clients through negotiation, closing, and account growth across crypto, FX, and cross-border payments. It requires 3–7 years of sales or relationship-management experience in banking, fintech, or financial services, an existing network of banks and FX liquidity providers, and familiarity with AML and crypto/FX compliance. The job is onsite in Kenya and demands a proven record of closing high-value partnerships and hitting revenue targets.

About the Role
You will own the full sales cycle, from prospecting and relationship building through negotiation, closing, and account growth. You will acquire high-value customers and institutional clients, develop sales and market-entry strategies, build partnerships, and use data to improve revenue growth. You will work with legal and compliance stakeholders to ensure initiatives meet regulatory requirements.
Requirements
•3–7 years of experience in sales, business development, or relationship management within banking, financial advisory, fintech, or financial services
•Established connections with banks, payment service providers, and FX liquidity providers
•Familiarity with compliance, AML policies, and global crypto and FX regulations
•Proven track record of closing high-value partnerships and driving B2B sales
•Experience as a Relationship Manager, Business Development Officer, Account Manager, or in Sales
•Strong client portfolio or network
•Comfort selling regulated financial products
•Track record of meeting or exceeding revenue targets
•Confidence engaging senior decision-makers
Responsibilities
•Identify, prospect, and acquire customers across retail, HNI, SME, and institutional segments
•Develop and execute sales strategies to meet revenue targets
•Drive end-to-end sales cycles, including lead generation, pitching, negotiation, and closing
•Identify market opportunities and develop entry strategies for crypto, FX, and cross-border payments
•Build and manage relationships with financial institutions, payment service providers, and fintech and crypto stakeholders
•Negotiate and onboard large-volume traders and enterprise partners
•Secure partnerships with banks, remittance providers, and FX liquidity partners
•Support go-to-market strategy development and prioritize client and solution opportunities
•Lead B2B partnership and institutional onboarding initiatives
•Use data-driven insights to measure and refine business development efforts
•Ensure business development initiatives align with regulatory requirements
•Develop a project pipeline, drive conversions, and secure revenue growth
•Attend relevant industry events and speaking engagements
•Monitor industry trends, regulatory changes, and competitor strategies

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