About the Role
Aristocrat aims to bring happiness to life through the power of play. Its Ad Tech team supports the Growth function with operational marketing analytics, partner platform management, and campaign tracking and reporting.
Responsibilities
•Provide operational analyses to support User Acquisition and Growth groups using partner platform dashboards and exported datasets
•Analyze campaign performance and deliver timely, actionable insights to improve marketing execution
•Respond to operational performance questions that do not require internal data modelling or Data Science methodologies
•Oversee, track, and quality-check marketing technology platforms, including AppsFlyer and other advertising partner tools
•Monitor partner dashboards for anomalies, tracking issues, and reporting discrepancies
•Coordinate with external partners and raise internal-system data issues with the Data Analytics team
•Configure, monitor, and report on partner-native incrementality experiments, such as AppsFlyer Incrementality and Meta Conversion Lift
•Collaborate with Data Analytics and Data Science teams on accurate experiment implementation and interpretation
•Support operational execution while Data Science retains responsibility for methodology and statistical evaluation
•Assist with onboarding, integration, and ongoing quality assurance of external marketing and analytics platforms
•Manage relationships with external marketing technology vendors and ensure reliable platform operations
•Validate partner data and coordinate issue resolution across internal and external collaborators
•Aggregate spend, impressions, installs, attribution, and performance metrics across advertising partners
•Produce recurring operational reports for User Acquisition and Growth collaborators
•Identify reporting inconsistencies and raise reconciliation issues with the Data Analytics team
•Track campaign spend against planned budgets and pacing targets
•Flag deviations, delivery risks, and unexpected performance changes
•Build and maintain lightweight operational dashboards using partner-exported data and spreadsheet-based reporting tools
•Ensure accurate implementation of campaign tracking, UTM structures, AppsFlyer links, and event configurations
•Collaborate with User Acquisition teams to confirm tracking before campaign launches
•Monitor attribution health across partner platforms and escalate technical issues when necessary
•Collaborate with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams to facilitate campaign implementation
•Translate operational business requirements into actionable requests for centralized data teams when deeper analytical work is needed
•Improve operational processes across marketing technology and reporting workflows
Requirements
•2+ years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or a similar role
•Experience with digital marketing platforms, mobile advertising, or performance marketing
•Hands-on experience with Mobile Measurement Partners; AppsFlyer is preferred
•Strong understanding of mobile attribution and marketing performance metrics
•Experience using advertising platform dashboards such as Meta, Google Ads, TikTok, Unity, and AppLovin
•Strong analytical and problem-solving skills, including the ability to interpret campaign performance
•Advanced Excel and/or Google Sheets skills
•Excellent communication and collaborator management skills
•Ability to prioritize multiple tasks in a fast-paced environment
Nice to Have
•Background in mobile applications, gaming, or performance marketing
•Familiarity with SKAdNetwork (SKAN) and privacy-centric mobile measurement
•Experience with partner-native incrementality testing tools
•Collaboration with external marketing technology platforms and analytics providers
•Exposure to Looker, Redash, Tableau, or Power BI
•Basic SQL for reading or validating data (not production development)
•Campaign tagging, tracking links, and event configuration
•Mobile gaming experience, especially free-to-play or social casino
•Experience assisting User Acquisition teams
•Familiarity with retargeting platforms and attribution ecosystems
•Experience with creative analytics platforms and marketing automation tools
•Experience with MMP products
Conditions
•Location: Barcelona
•Annual bonuses and incentives may be available depending on role and location
•Health and wellbeing benefits, paid time off, retirement plans, insurance coverage, and other local or statutory benefits may be available depending on role and location
•Specific compensation and benefits will be discussed during the recruitment process
