Halborn

Web3 Sales Development Representative (Web3)

In short

This Sales Development Representative role at a Web3/blockchain security company focuses on generating outbound pipeline for institutional, fintech, and Web3 clients. The job involves building lead lists, running multi-touch outreach campaigns, and qualifying technical B2B prospects around blockchain security and digital assets. It requires 2–3 years of outbound sales experience at a tech startup, prior Web3/crypto prospecting experience, and familiarity with tools like Salesforce, Outreach, and Sales Navigator. Up to 30% travel is expected.

About the Role
You will generate pipeline through outbound prospecting for institutional, fintech, and Web3 clients. You will build lead lists, run multi-touch outreach campaigns, qualify prospects, collaborate with Account Executives, and keep pipeline activity accurate in sales tools.
Requirements
•Prior outbound prospecting experience in Web3, blockchain, digital assets, or crypto markets
•2–3 years of outbound sales experience at a technology startup
•Proven ability to generate qualified meetings through cold outreach
•Experience with prospecting techniques and tools such as Salesforce, Outreach, and Sales Navigator
•Ability to build and execute outbound campaigns
•Knowledge of blockchain, crypto, NFT, DeFi, and the Web3 industry
•Proven quota attainment and revenue-target achievement
•Strong written, verbal, presentation, communication, and interpersonal skills
•Experience qualifying prospects in a technical B2B environment
•Research capability, persistence, and ability to work autonomously
•Willingness to learn technical aspects of blockchain and cybersecurity
•Ability to travel up to 30% of the time
Responsibilities
•Execute outbound prospecting for institutional, fintech, and Web3 clients
•Build targeted lead lists and run multi-touch email, LinkedIn, call, and event-follow-up sequences
•Qualify prospects using knowledge of blockchain security, custody, and digital-asset infrastructure
•Collaborate with Account Executives on account penetration and territory development
•Maintain accurate activity tracking and pipeline hygiene in Apollo, HubSpot, Salesforce-style tools
Benefits
•Performance incentives
•Dedicated budget for travel, client meetings, and key industry conferences

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