Halborn

Director, Field Product Management (Blockchain)

In short

A director-level field product management role owning the customer-facing definition, positioning, packaging, and go-to-market readiness of cybersecurity and digital-asset solutions. The company works in cybersecurity and blockchain/digital assets for the financial-services sector. The role spans customer discovery, roadmap recommendations, solution content, competitive intelligence, and sales enablement, requiring deep knowledge of DLT, tokenization, and financial-services infrastructure plus cross-functional work across Product, Engineering, Sales, Marketing, Advisory, and HR. Remote, restricted to candidates in the United States.

About the Role
You will own the customer-facing definition, positioning, packaging, and evolution of cybersecurity and digital-asset solutions. You will turn customer and market evidence into portfolio and roadmap recommendations, create solution content, lead launch readiness, benchmark competitors, and build learning and certification programs for go-to-market roles. You will also support selected strategic opportunities and feed field insights into product decisions.
Requirements
•Significant experience in B2B technology, cybersecurity, financial services, enterprise software, fintech, or digital assets
•Strong knowledge of the financial-services ecosystem, ideally including banking, capital markets, custody, financial market infrastructure, asset management, or payments
•Strong understanding of DLT and digital-asset technologies, including blockchain architectures, tokenization, stablecoins, custody, smart contracts, and security models
•Experience in field product management, product management, product marketing, solution management, or sales enablement
•Ability to translate technical capabilities into business value for senior customers and sales teams
•Experience creating customer-facing product materials and structured learning or certification programs
•Ability to work across Product, Engineering, Sales, Marketing, Advisory, and HR
•Cybersecurity expertise within financial services or digital assets is a strong advantage
Responsibilities
•Own market-facing management of the solution portfolio across platform, cybersecurity, and advisory offerings
•Define target customers, use cases, value propositions, business outcomes, positioning, packaging, and messaging
•Identify opportunities to create scalable technology-enabled solutions from traditional services
•Conduct customer discovery, executive briefings, and solution-design workshops
•Translate customer requirements, unmet needs, objections, and buying criteria into product and solution requirements
•Establish feedback loops with Sales, Customer Success, and Advisory
•Partner with the technical product organization to shape product and module roadmaps
•Assess new modules for market relevance, differentiation, and revenue potential
•Develop customer-facing solution briefs, presentations, case studies, sales plays, proposals, FAQs, and demo narratives
•Own go-to-market readiness, launch materials, training, and certification for new offerings
•Maintain competitive intelligence, battlecards, win/loss insights, and portfolio assessments
•Create and maintain role-based learning paths, assessments, certifications, recertification, and onboarding curricula
•Support selected strategic opportunities with discovery, solution design, and executive communication

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