Allen Recruitment

sales manager in hygiene and odour control

In short

This B2B sales role is for a private-equity-backed company offering a technical solution for the hygiene and odour-control market, focused on winning new business in Germany through direct sales and an indirect reseller/distributor channel. The role requires a proven hunter mindset, full sales cycle ownership, and fluency in German and English, with no inherited client base. It's remote, based anywhere in Europe, with monthly travel to Germany, and will later expand into Northern Europe.

About the Business
The business provides a technical solution for the hygiene and odour-control market, designed to solve operational problems for multi-site customers. Backed by private equity, it is accelerating customer acquisition and growth across Europe, with Germany as its immediate priority market.
Responsibilities
•Win new business in Germany by prospecting, qualifying, pitching, negotiating, and closing
•Open doors with large multi-site organisations and key decision makers
•Build and manage an indirect channel by identifying, recruiting, and driving reseller and distributor performance
•Create the go-to-market playbook for Germany, including messaging, target segments, activity cadence, and pipeline discipline
•Provide market feedback to leadership on positioning, pricing, and channel strategy
•Prepare for the next phase of expansion into Northern Europe, including Poland, Austria, Switzerland, and Scandinavia, once Germany is delivering
Requirements
•Proven B2B hunter mindset with consistent new-logo wins
•Ability to run the full sales cycle, from cold outreach to close
•Comfortable operating independently during a build phase with no inherited book of business
•Professional or fluent German
•Fluent or professional English
Nice to Have
•Experience with distributor or reseller models
•Product-led selling background rather than very long, complex services-only sales cycles
Conditions
•The role can be based anywhere in Europe, ideally Austria, Belgium, France, Poland, or the UK
•Willingness to travel to Germany for business meetings approximately one week per month
•Compensation structure emphasizes fixed pay, with additional upside linked to new business impact
•Full-time employment

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