Описание
Drive insight-led shopper marketing and category growth. You'll lead shopper activation for a designated category, turning retail environment insights into high-impact programs that build volume, market share, and category health. You'll partner closely with Consumer Marketing (Hub), Customer Development, and key retailers to bring brand plans to life in-store and online.
Задачи
•Lead 5Ps strategy and execution by retail environment and customer for your category.
•Translate brand strategies into annual activity grids, shopper programs, and Go-to-Market plans for new products.
•Build shopper insights to guide RE innovation and customer collaboration; represent the retailer perspective in commercial planning.
•Activate category growth drivers across customer plans and the RCD process.
•Develop and optimize shopper marketing touchpoints, merchandising tools, and in-store programs to drive conversion.
•Create compelling sales tools (trade stories, 5Ps decks, NPD activation) to enable CD teams.
•Run pre/post analyses of promotions and recommend adjustments to improve ROI and trade spend effectiveness.
•Conduct regular store checks and customer meetings; share findings with Hub Consumer Experience and local teams.
•Support in-store execution excellence, including 5Ps communication to field and merchandising teams.
•Partner on customer P&L inputs, margin improvement, and SKU simplification initiatives.
•Contribute to budgeting, MYR, volume plans, and A&P/Gross-to-Net allocation for your category.
•Support Retail Category Development with shopper-led solutions and breakthrough initiatives.
Требования
•Experience in shopper marketing, category management, trade marketing, or customer development.
•Strong grasp of the 5Ps, retail environments, and shopper touchpoint planning.
•Analytical rigor with experience in promo evaluation and ROI optimization.
•Excellent cross-functional collaboration and stakeholder management (Hub, CD, Finance, CS&L, Field).
•Strong storytelling and presentation skills.
Условия
•Approx. 15% travel.
•At least one store check per month and one customer meeting per quarter; participate in customer category workshops.
•Employees will also be eligible to the annual bonus plan - on target 8% of base annual salary linked to company and individual performance.
•Group insurance and Medicover healthcare package (employee contribution is 1 PLN for each benefit monthly).
•Dental care subsidy.
•Sport card (Medicover Sport).
•Employee Capital Plan (PPK) with employer contribution above mandated one.
•Company Stock Saving Plan.
•Co-financing of meals in the amount of PLN 200 gross per month.
•Store with company products.
•Social Fund (holidays contribution, prepaid cards for Christmas, Majówka and Sport&Culture).
•Employee Assistance Program.
•Employee referral program.
