The HEINEKEN Company

marketing manager in FMCG

In short

This is a Trade Marketing Manager role at an FMCG company, working with modern trade clients to plan and implement trade activations and displays. The job requires 2-3 years of managerial or independent experience in FMCG trade marketing, strong data analysis and presentation skills, and business English fluency. It's an onsite, full-time position based in Poland, focused on bridging client, brand, sales, and business performance beyond mere execution.

Description
No description provided.
Responsibilities
•Plan and manage Trade Marketing activities independently for assigned clients
•Create, recommend, and implement activations and other tools that support brand development and sales targets, including new forms of pre-packed displays
•Identify new solutions and client activation opportunities using market knowledge, consumer trends, and FMCG best practices
•Analyze sales data, activation effectiveness, and market conditions, and turn findings into business recommendations
•Manage projects from identifying business needs and recommending solutions through implementation, results assessment, and lessons learned
•Partner with Sales, Marketing, and clients to shape the direction of activities, rather than only execute established plans
•Prepare and present business recommendations to different stakeholder groups
•Monitor competitors, market trends, and changes in consumer behavior, and translate observations into business initiatives
•Manage activation profitability, including BTL budgets and other commercial investments
•Manage multiple projects and set priorities effectively in a dynamic environment
Requirements
•Experience in Trade Marketing in the FMCG industry and collaboration with modern trade clients
•At least 2–3 years of experience in a managerial position or an independent role with significant business responsibility
•Ability to work with data, draw conclusions, and develop business recommendations
•Ability to identify opportunities independently, initiate activities, and propose new development directions
•Ability to make a strong case for recommendations and persuade stakeholders
•Ability to build partner relationships with Sales, Marketing, and clients and lead substantive, constructive discussions
•Ability to connect client, brand, sales, and business performance perspectives beyond execution
•Business curiosity, proactivity, and openness to exploring new solutions
•Proficiency in Excel and data analysis
•Ability to prepare and deliver compelling business presentations
•Business English proficiency for fluent communication
Conditions
Medical care, life insurance, sports card, pension fund, vacation subsidy, and a holiday beer allowance

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