Задачи:
•Manage the performance of paid marketing channels across the full funnel and develop them based on data
•Run operational media buying on Meta and Google Ads, from campaign setup and budget management to ongoing optimization and scaling
•Plan and manage campaigns end to end, including ad creative concepts, targeting, delivery, testing, KPI and data analysis, and reporting
•Coordinate cross-functional work with CRM, Data, Content, and Design to align performance marketing with other growth channels
•Test new channels, formats, and technologies, and continuously develop the performance marketing strategy to increase the impact of paid channels
•Coordinate external UGC creators from briefing through content delivery
•Develop targeted briefs, including hooks, script ideas, and content guidelines aligned with performance goals
•Review incoming creatives, provide constructive feedback, and ensure high content and quality standards
Требования:
•Have a strong understanding of performance-driven analytics and tracking
•Have experience with Facebook Ads Manager and performance monitoring tools such as Google and TikTok
•Have professional experience at an agency or in the FMCG sector
•Speak German and English
•Nice to have: No additional preferred qualifications specified
Условия:
•The role is based in Berlin Kreuzberg
•Two fixed home-office days per week, Monday and Friday
•Workation arrangements allow working from abroad
•Free snacks and drinks
•Free personalized skincare routine and discounts on products for friends and family
•Germany Job Ticket or Urban Sports Club membership
•Company pension plan
