About the Role
Tasks:
•Build media plans covering goals, channels, formats, timelines, budgets, forecast KPIs, and actual results
•Analyze the performance funnel from source and placement through partner registration, qualification, and activation; draw conclusions and define data-based next steps
•Formulate and test hypotheses, compare formats and platforms, and run basic A/B tests
•Write briefs for copy, banners, and other creatives; review and approve deliverables; coordinate launches with adjacent teams
Requirements:
•At least 2 years of experience in performance marketing, media buying, or affiliate marketing, including independently running campaigns
•Understand the affiliate program model and partner journey from first contact through registration, qualification, and activation to the start of traffic acquisition
•Hands-on experience with paid placements in Telegram, affiliate media, affiliate program directories, industry media, and native formats; able to evaluate platforms, audiences, terms, and formats before buying
•Strong command of CPM, CPC, CPL, CPA, CR, and ROI; working knowledge of CAC and unit economics
•Advanced Excel or Google Sheets skills, including formulas, pivot tables, data cleaning and reconciliation, and clear report building
•Working proficiency with Google Analytics, Similarweb, Ahrefs, TGStat, or comparable tools
•English at B1 or above for written correspondence, researching platforms and terms, and working calls on familiar topics
