About the Company
Patronus develops intelligent emergency call technology that gives older adults greater safety and independence in everyday life. Its Patronus watch lets users call for help at any time and is designed to improve the lives of older adults, their relatives, and caregivers while making the healthcare system more effective.
Responsibilities
•Develop and own the paid social strategy, focusing on Meta and expanding to channels such as TikTok and YouTube; allocate budgets and plan scaling
•Build, manage, and continuously optimize campaigns across targeting, bidding, and placements
•Test creatives, audiences, and landing pages across the funnel, focusing on profitable customer acquisition and lead quality
•Build a structured creative-testing roadmap, from hook ideation and concept testing to scaling successful creatives, using AI tools to accelerate research and variant development
•Build and manage the UGC approach, from creator selection and briefs to integrating high-performing assets into campaigns
•Analyze KPIs such as CAC, conversion rate, and CTR, and derive data-driven funnel optimizations
Requirements
•Several years of paid social marketing experience, ideally in e-commerce or D2C
•Proven experience independently building and scaling profitable paid social channels, with deep expertise in Meta Ads and at least one additional channel
•Full-funnel and growth mindset; able to develop hypotheses and optimize continuously from hook and creative through conversion
•Strong understanding of creative strategy, advertising psychology, tracking, and attribution, including Pixel, CAPI, and GA4
•Experience using AI to accelerate creative research, variant development, and marketing workflows
•Deep understanding of current social media formats and trends on Meta, TikTok, and YouTube
•Experience in a dynamic, growth-oriented environment with a high level of ownership
•Structured, solution-oriented approach and ability to independently take problems from identification through implementation
•Fluent German and English, spoken and written
Benefits
•Two days per week of mobile work
•€500 Annual Learning & Development budget, a clear career framework, and 360° feedback
•Regular company events and quarterly team events with a €50 per-person budget
•Up to 30 days of vacation: 26 in the first year and 28 in the second year
•Up to 50% discount on Urban Sports Club, Corporate Benefits, restaurant deals, and a Family & Friends coupon for the Patronus watch
•30% discount on the Job Ticket and discounted bicycle leasing
•Free soft drinks and coffee, a muesli bar, quarterly company brunches, and weekly healthy snacks
•Choice of MacBook or Lenovo hardware
•One volunteering day per year
