entity x

Performance Marketing Manager (Lead Gen)

In short

Performance Marketing Manager for a Berlin-based digital marketing agency, focused on B2B and lead-generation campaigns across LinkedIn Ads, Meta, and Google Search. The role requires connecting marketing and sales, advising clients strategically, and spotting new platform and AI trends. Fluent German and English are required, along with proven experience optimizing lead-gen campaigns; it's an onsite, full-time, mid-level position.

About the company:
entity x is a Berlin-based digital marketing and consulting agency. Since 2019, it has combined strategy, technology, and creative services to deliver performance results for clients and help businesses address their digital challenges.
Задачи:
•Convert ad spend into qualified leads and sustainable pipeline growth for B2B and lead-generation clients
•Connect marketing and sales by understanding the full funnel and helping turn acquired contacts into sales
•Identify new features, platforms, AI developments, and trends early and turn them into competitive advantages for clients
•Help the agency and its clients grow
Требования:
•Proven success designing and optimizing B2B and lead-generation campaigns, with a clear understanding of relevant KPIs
•Hands-on knowledge of LinkedIn Ads, Meta, and Google Search, and an understanding of effective inbound mechanisms
•Explain complex funnel relationships and the interaction between marketing and sales to non-technical stakeholders
•Lead clients strategically as a trusted advisor
•Fluent German and English
•Willingness to take responsibility and proactively drive high-impact topics
Условия:
•Ownership, responsibility, and trust to make decisions instead of micromanagement
•Open, honest, and continuous feedback
•Collaborative team environment with mutual support and shared celebration of successes

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