About Chess.com
Chess.com is one of the world's largest gaming sites and the leading platform for playing, learning, and enjoying chess. It serves a global chess community of more than 250 million players with products, content, and tools.
Responsibilities
•Own and scale the performance marketing engine and take full ownership of the existing portfolio across App Store, Android Ads, Meta, and YouTube
•Build incrementality testing, saturation modeling, and 7-day ROAS and LTV frameworks
•Partner with content and partnerships teams to apply UGC agency best practices and support a creator and performance strategy
•Build testing infrastructure to identify successful creative quickly
•Manage and grow relationships with DSP and AdTech partners, including LiftOff, AdFuel, and Eyeo
•Partner with leadership to create LTV- and ROI-backed budget plans, scale or reallocate spend based on returns, and adjust when efficiency declines
•Share results and reasoning transparently in Slack channels, flag what is and is not working, and involve the right people to keep work moving
•Own budgets, vendor contracts, and ad account setup across Meta, Google, App Store, and DSP platforms
•Maintain clean and trustworthy attribution and tracking using AppsFlyer and related tools
•Build close ties with social media and growth teams
•Track chess calendar and business events, including tournaments, viral moments, product launches, and seasonal changes, and adjust spend accordingly
Requirements
•5+ years in performance marketing or paid user acquisition
•Proven ability to take a channel from testing to scale and decide when to hold, cut, or reallocate spend as efficiency changes
•Hands-on experience with incrementality testing, saturation analysis, and LTV/ROAS modeling, including building and defending these metrics
•Hands-on expertise across Meta, Google/App Store Ads, YouTube, and DSP/AdTech platforms
•Fluency with mobile attribution tools such as AppsFlyer
•Familiarity with content and social media trends and strong creative judgment
•Clear, concise written communication at speed; able to move between tactical channel optimization and board-level ROI discussions
•Love of chess and interest in helping others discover it
Nice to have
•Background in gaming, subscription, or other high-engagement consumer apps, ideally with millions of daily users
•Experience scaling creative production through UGC agencies, creator marketplaces, or an in-house creator network
•Experience aligning paid spend with organic demand cycles, product launches, seasonal moments, or community/viral events
•Experience discussing budget and ROI cases with executive leadership or a board
Conditions
No conditions specified in the posting.
