Wasatchproperty

Research & List Building Executive

In short

This role involves list-building and research to find contact details of relevant business executives, generating and maintaining high-quality lead databases for sales and marketing teams. MarketStar is a 35+ year old outsourced B2B demand, sales, and customer success services company with 3,000+ employees globally. The position requires 1-4 years of experience in lead generation or research, familiarity with CRM tools like Salesforce or HubSpot, and lead-gen tools like LinkedIn Sales Navigator or ZoomInfo. It is based in Bangalore, India.

Role: Research & List Building Executive
Experience: 1-4 Years
Location: Bangalore
About MarketStar
For the past 35+ years, MarketStar has been generating revenue for innovative tech companies globally through outsourced B2B demand, sales, customer success, and revenue operations solutions. The company has 3,000+ employees worldwide, headquartered in Utah, USA, with global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia.
Job Summary
We are looking for a professional with proven knowledge & experience of list-building methodologies and techniques. Conducting & collecting information through primary/secondary/web research to find out the contact details of relevant business executives. Contact profiling through various search engines, websites & database tools.
Key Responsibilities
•Conduct thorough research to identify potential leads and compile accurate and comprehensive contact lists.
•Utilize various online resources, databases, and tools to gather relevant information on prospects.
•Identify and target key decision-makers within identified companies to expand the sales pipeline.
•Generate high-quality leads that align with the company's target market and ideal customer profile (ICP).
•Maintain and update the lead database, ensuring all information is accurate, current, and organized.
•Regularly clean and verify the integrity of the data to avoid duplications and outdated entries.
•Work closely with the sales and marketing teams to understand their requirements and provide lists that meet their criteria.
•Support sales campaigns by providing targeted lists and segmenting data as needed.
•Monitor the performance of the generated lists, tracking key metrics such as lead quality and conversion rates.
•Provide regular reports and insights on list-building activities and their impact on sales and marketing efforts.
•Stay updated on new tools and technologies that can enhance lead generation and data management efforts.
Key Skills
•0-4 years of experience in a lead generation, data management, or research-focused role.
•Proven track record of building and maintaining high-quality lead databases.
•Proficiency in using CRM systems such as Salesforce, HubSpot, or similar platforms.
•Familiarity with lead generation tools and software like LinkedIn Sales Navigator, ZoomInfo, Clearbit, etc.
•Basic knowledge of Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace (Docs, Sheets, Slides).
•Ability to utilize various tools and databases for data collection.
•Strong attention to detail to ensure the accuracy and completeness of collected data.
What's in it for you?
Constant learning and an entrepreneurial growth mindset. Employee-centric benefits plan including but not limited to Comprehensive Health Insurance, generous Leave Policy, Covid Support, Vaccination drives, Well-being sessions, real-time grievance redressal, and work flexibility. A people-first organization with fast-track growth for high-potential folks, opportunity to be associated with the world's leading brands as clients, an organization with more than 60% of homegrown Leaders, and customized training programs catered to personal and professional development.

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