About
Cast AI is an automation platform that operates cloud-native and AI infrastructure at scale. It embeds autonomous decision-making into Kubernetes and cloud environments to continuously optimize production performance, reliability, and efficiency.
Responsibilities
•Run direct customer research to define and validate Kimchi's ICP
•Own positioning and messaging, keeping it consistent as new features ship
•Own the commercial hypothesis, audience, message, positioning, and experiment design for GTM tests across trial flow, content, and channels
•Partner with Growth, Product, and Demand Gen on execution and measurement
•Translate Kimchi's technical differentiation into a value story that technical buyers recognize as true
•Manage feature launches end to end, from early positioning through GA
•Build sales enablement assets, battlecards, proof points, and a demo narrative
•Maintain the feedback loop from customer and market signals to roadmap input
•Track the competitive landscape and share changes with Product and leadership
•Partner with Engineering to keep messaging accurate as the product evolves
•Build and maintain AI-assisted workflows to make the function faster, more consistent, or easier to measure
Requirements
•5+ years of product marketing experience with technical audiences, preferably developer tools or AI tooling
•Strong technical fluency and ability to grasp technical nuances independently
•Hands-on, sprint-based working style and an experimental mindset
•Experience building an ICP and messaging architecture from scratch for a product with an unvalidated buying motion
•Experience running customer interviews and using patterns to refine positioning
•Experience designing GTM experiments and changing direction based on data
•Data literacy, including defining success criteria and interpreting funnel or adoption data
•Win/loss research and competitive deal support experience
•Commercial judgment on pricing, packaging, and willingness to pay
•Fluent English, written and spoken
Nice to have
•Experience in an early-stage or ambiguous product environment
•A PMM outcome meaningfully improved by AI
•Excellent writing supported by work samples such as positioning documents, launch content, and sales narratives
Conditions
•Location: EU, United Kingdom
•Competitive salary (depending on the level of experience)
•Equity options
•10% of work time for personal projects or self-improvement
•Learning budget for professional and personal development, including international conferences and courses
•Team-building budget and company events
•Equipment budget
•Extra days off
•A background check may be conducted at the final stage of recruitment through the third-party provider Checkr
•Cast AI does not provide visa sponsorship or work permits
