About Shine
Shine provides a connected financial solution for entrepreneurs and small businesses, covering invoicing, accounting, payroll, business accounts, payments, and financing. It is part of Cegid, a European cloud software company focused on finance and accounting.
Responsibilities
•Size the market, track trends and competitors, maintain differentiators and pricing benchmarks, and turn insights into recommendations
•Lead customer research in the Netherlands using in-app feedback, surveys, interviews, behavioural data, and input from Customer Success and Sales; identify underserved segments and use cases
•Size and prioritise new opportunities in local and global contexts, and partner with Product Managers on market-specific discovery
•Localise global positioning and messaging for the Dutch market, define proof points and competitive angles, shape plan differentiation and upsell triggers, and execute go-to-market launches, campaigns, and messaging
•Own the product's presence in the Dutch market across the website, activation flows, in-app messaging, and onboarding; drive adoption, retention, and feature awareness with accountability for outcomes
•Equip Sales and Customer Success with messaging guides, competitive battlecards, objection-handling frameworks, and launch briefings
Requirements
•3–6 years of Product Marketing experience
•Experience with digital or SaaS products
•Experience leading product or feature launches end to end, from initial insight to live release
•Ability to explain complex technical topics through clear, creative stories
•Strong collaboration and communication skills across Product, Sales, Marketing, and other teams
•Ability to set KPIs, track performance, and adjust approaches based on data
•Ability to shape pricing, packaging, and value propositions
•Fluent English and Dutch (C1/C2)
•Experience using AI tools such as ChatGPT or Claude and curiosity about exploring their capabilities
Conditions
•The role is located in Amsterdam, with the possibility of two remote working days per week
•The recruitment process includes a 45-minute call, a 30-minute interview, a 2-hour in-office deep dive, and a soft skills interview based on personality assessments, followed by a team introduction
