About Acronis
Acronis provides integrated cybersecurity, data protection, and endpoint management solutions for managed service providers, small and medium businesses, enterprise IT departments, and home users. Its solutions help identify, prevent, detect, respond to, remediate, and recover from cyberthreats while supporting data integrity and business continuity.
Responsibilities
•Define and own the product vision, strategy, and roadmap for Partner Marketing capabilities within the Partner Portal and unified partner console
•Optimize the end-to-end partner marketing journey, from campaign discovery and planning through content creation, execution, engagement, measurement, and optimization
•Build AI-powered marketing experiences that help partners identify suitable campaigns, audiences, channels, content, and next-best marketing actions
•Develop intelligent campaign creation and recommendation capabilities, including AI-assisted planning, content and asset recommendations, audience selection, messaging, and campaign optimization
•Drive the evolution of multichannel marketing automation across email, social media, landing pages, digital campaigns, and other partner-facing channels
•Evolve the Partner Content Hub to help partners discover, personalize, and activate relevant marketing and sales assets through intelligent search, recommendations, and AI-assisted content experiences
•Build scalable self-service tools that enable partners to create and execute marketing activities with minimal manual effort or specialized marketing expertise
•Develop partner engagement and gamification capabilities using personalized journeys, challenges, tasks, incentives, achievements, and recommendations
•Identify opportunities to automate manual marketing workflows through AI, orchestration, workflow automation, personalization, and data-driven decision-making
•Work with Channel Marketing and partners to understand workflows, pain points, adoption barriers, and growth opportunities, and translate them into scalable product capabilities
•Lead cross-functional teams through the product lifecycle, from discovery, business case, and requirements through delivery, launch, adoption, measurement, and continuous improvement
•Define and track product KPIs, including marketing tool adoption, campaign activation and completion, partner engagement, content utilization, marketing-generated opportunities, conversion, and reduced manual effort
•Evaluate emerging AI, marketing automation, content intelligence, and personalization technologies and identify opportunities to incorporate them into the partner experience
Requirements
•5+ years of product management experience, preferably in B2B marketing technology, marketing automation, partner ecosystems, digital experience, or business platforms
•Strong understanding of B2B marketing journeys, including campaign planning and execution, audience segmentation, demand generation, content activation, lead generation, and performance optimization
•Experience with marketing automation and multichannel campaign capabilities across email, social media, landing pages, digital content, and related channels
•Experience owning complex digital products or platforms from strategy and discovery through launch, adoption, and continuous improvement
•Strong understanding of AI-enabled marketing experiences, including generative AI, recommendation systems, intelligent content discovery, personalization, campaign optimization, and next-best-action scenarios
•Experience designing data-driven and automated workflows that simplify complex marketing processes and improve adoption and business outcomes
•Ability to translate complex marketing and business requirements into intuitive, scalable product experiences
•Strong analytical skills and ability to define product KPIs, evaluate business impact, and use data to guide prioritization and product decisions
•Ability to influence and align stakeholders across Marketing, Sales, Product, Engineering, Data, Operations, and other business functions
•Ability to work with a high degree of ownership and ambiguity, proactively identify opportunities, and drive initiatives across organizational boundaries
•Excellent written and verbal communication skills in English
Nice to have
•Experience with Through-Channel Marketing Automation (TCMA), Partner Relationship Management (PRM), partner portals, or channel marketing platforms
•Experience with marketing automation, campaign management, content management, digital asset management, or marketing orchestration platforms
•Experience building AI-powered marketing, recommendation, personalization, or content-generation capabilities
•Understanding of MSP, reseller, distributor, or broader B2B technology partner ecosystems
Conditions
•Work location: Serbia
