About the Role
The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.
Responsibilities
•Own go-to-market strategy and adoption for TikTok's advertising solutions, with a vertical-first lens
•Design and execute in-market activations and programs to accelerate product adoption and revenue growth
•Identify opportunities to simplify, scale, and strengthen GTM execution across markets
•Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
•Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
•Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
•Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
•Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
•Partner with product champions to ensure consistent, high-quality enablement and execution
•Turn data and market signals into actionable insights that unlock growth opportunities
•Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
•Raise the floor: Establish and scale best practices to improve operational excellence across Sales
•Raise the ceiling: Guide teams on leveraging TikTok's solutions to drive vertical-specific growth and expansion opportunities
•Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams
Requirements
•4+ years in product marketing or client solutions within digital advertising, tech, or media
•Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
•Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
•Excellent storytelling, presentation, and stakeholder management skills
•Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
•Track record of delivering against ambitious performance goals
•Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients
Nice to Have
•App industry expertise
•Performance marketing expertise
Conditions
No conditions stated in the posting.
