OnHires

product marketing manager for B2C subscription SaaS

In short

This role drives monetization and growth for a profitable, AI-driven B2C mobile subscription SaaS company generating ~$1M monthly revenue in the US market. It requires hands-on ownership of onboarding funnels, quizzes, paywalls, A/B testing, and ARPU/conversion optimization — not strategy-only or brand marketing experience. At least 5 years of relevant experience is required, with daily use of AI tools, under a B2B contract with flexible but full-time hours, preferably from Eastern Europe.

About the Company
The company is a profitable, self-funded B2C subscription SaaS business founded in France. It has evolved from a browser-based product into a high-scale mobile subscription business generating approximately $1M in monthly revenue, primarily serving the US market. Its lean, AI-driven team focuses on monetization and unit economics.
Responsibilities
•Optimize onboarding funnels, quizzes, paywalls, and subscription flows
•Increase ARPU/RPU and improve monetization performance
•Launch and analyze A/B tests and experimentation initiatives
•Improve conversion, retention, and subscription metrics
•Collaborate with creatives, product, analytics, and founders
•Develop and test pricing, offers, and monetization hypotheses
•Analyze funnel performance and identify revenue growth opportunities
•Work with acquisition and billing teams to improve overall unit economics
Requirements
•At least 5 years of relevant experience
•Hands-on experience with mobile apps and subscription monetization, quiz-based funnels and paywalls, onboarding optimization, A/B testing and experimentation, ARPU/LTV/conversion optimization, and data-driven product growth
•Active daily use of AI tools and agents is required
•Must personally own and improve funnels and quiz-based onboarding flows, paywalls and subscription conversion, monetization mechanics and pricing hypotheses, A/B testing processes, and ARPU and revenue-per-user metrics
•Candidates with brand marketing, B2B SaaS product marketing, content/lifecycle CRM, agency-only, people-management disconnected from execution, or strategy-only backgrounds are not a fit
•The role is not suitable for those seeking a stable 9-to-5 routine
Nice to Have
•Experience with B2C subscription SaaS, mobile subscription products and consumer apps
•Experience in high-scale consumer monetization environments
•Experience in fast-paced, high-ownership product companies
•Experience with Web to Wave or similar funnel/paywall platforms
Conditions
•Full-time commitment; no side projects
•Flexible schedule starting from approximately 9:00 AM local time
•B2B contract
•Competitive compensation discussed individually, plus a strong performance-based bonus structure
•Eastern Europe preferred
•Start ASAP
•Paid one-day test task using real data under NDA

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