Описание
Ruby Labs creates and operates consumer products across the health, education, and entertainment industries.
Задачи
•Define and implement hypotheses to improve purchase conversion rates and lifetime value within the web funnel
•Analyze competitive and user behavior data to propose customer acquisition strategies and improve CPA
•Run a testing roadmap and ensure quarterly KPIs are met
•Collaborate with designers, developers, and stakeholders to execute optimization strategies from product requirements to implementation
•Assist the Engineering team with agile ceremonies, including standups, grooming, planning, and retrospectives
•Lead the growth process and take responsibility for results from hypothesis creation through implementation and evaluation
•Collaborate with the User Acquisition team to optimize the user journey from first interaction through registration and payment
•Understand user pain points and behavior to determine effective product sales strategies
Требования
•Proven experience optimizing web funnels in a B2C environment
•4+ Years of growth product management experience, specializing in B2C subscription models
•Ability to define, run, and analyze A/B tests for web funnels
•Experience leading growth initiatives focused on improving CR, LTV, and other performance metrics
•Strong collaboration skills and experience working with cross-functional teams, including designers, developers, and data science teams
•Ability to manage multiple growth initiatives and meet quarterly KPIs
•Strong problem-solving skills and a user-first mindset
•Experience building and executing strategic roadmaps for growth testing
Будет плюсом
•Familiarity with agile software development ceremonies
Условия
•Unlimited paid time off
•Paid national holidays
•Company-provided MacBook for employees who need one
•Flexible Independent Contractor Agreement with tax advantages, networking opportunities, reduced employment obligations, and flexibility to work from anywhere
