About the Role
Ruby Labs is a leading tech company that creates and operates innovative consumer products, offering opportunities across the health, education, and entertainment industries. We are looking for an Email & Lifecycle Marketing Growth Manager to maximize the business impact of email as a growth channel for GetQR.
Responsibilities
•Own the email and lifecycle marketing growth roadmap.
•Research customer needs, motivations, and behavior to identify meaningful audience segments.
•Develop and refine segmentation based on use cases, product behavior, lifecycle stage, and purchase intent.
•Build personalized onboarding, activation, conversion, retention, and re-engagement journeys for different audiences.
•Adapt messaging, content, offers, and calls to action to each segment's needs.
•Define journey triggers, timing, branching logic, and exit conditions.
•Work with Product and Analytics to identify the data and events needed for segmentation and automation.
•Prioritize lifecycle opportunities and experiments based on expected business impact.
•Write clear hypotheses and run A/B tests across messaging, content, offers, timing, and journey structure.
•Analyze email performance and user behavior to identify growth opportunities and friction points.
•Partner with the Email Team to implement flows, experiments, and campaign improvements.
•Measure experiment impact on conversion, activation, revenue, and retention.
•Maintain a clear experiment backlog, document learnings, and define next steps.
•Share concise daily experiment updates in the Growth Slack channel.
•Conduct ongoing customer, market, and competitor research to generate new hypotheses.
•Monitor deliverability and audience engagement to support sustainable email growth.
Requirements
•At least 3 years of experience in email or lifecycle marketing.
•At least 2 years of experience in growth experimentation and A/B testing.
•Strong hands-on experience building audience segments and automated lifecycle journeys.
•Ability to translate customer research and behavioral data into relevant messaging and effective flows.
•Experience developing and prioritizing experiments that improve conversion, activation, and retention.
•Strong copywriting instincts across subject lines, calls to action, and lifecycle content.
•Strong analytical skills and the ability to connect email performance to business outcomes.
•Experience with Customer.io, Mixpanel, or similar marketing automation and analytics platforms.
•Understanding of event-based automation, personalization, and email deliverability.
•Ability to work cross-functionally with Email, Growth, Product, and Analytics teams.
•Strong organization, prioritization, and clear communication.
•Fluent English.
Conditions
•Remote work environment: freedom to work from anywhere, anytime, promoting a healthy work-life balance.
•Unlimited PTO: unlimited paid time off to recharge and prioritize well-being, without counting days.
•Paid national holidays: paid time off to unwind and recharge.
•Company-provided MacBook: top-notch Apple MacBooks provided to all employees who need them.
•Flexible Independent Contractor Agreement: flexibility, autonomy, and entrepreneurial opportunities, with tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
