About
Kendago is building a portfolio of health and wellness brands that help millions of people improve their lives.
Responsibilities
•Own lifecycle marketing strategy across Email, SMS, Push Notifications, In-App Messaging, and other owned channels
•Build and optimize automated customer journeys across the entire lifecycle
•Create segmentation and personalization strategies based on customer behavior and data
•Identify opportunities to increase customer lifetime value and grow revenue through owned channels
•Run A/B tests and continuously improve messaging, offers, timing, and customer journeys
•Analyze performance and turn insights into action
•Work with Product, Growth, Creative, Data, and R&D to deliver a seamless customer experience
•Use AI tools to research faster, create better campaigns, analyze data, and execute more efficiently
Requirements
•3–6 years of experience in Lifecycle Marketing, CRM, Retention Marketing, or Growth Marketing in a B2C subscription or DTC business
•Hands-on experience with lifecycle platforms such as Klaviyo, Braze, Customer.io, Iterable, or similar
•Strong understanding of customer segmentation, automation, personalization, and experimentation
•Analytical mindset and ability to make data-driven decisions
•Comfortable owning both strategy and execution
•Curious, proactive, and excited to build a function from the ground up
Nice to have
•Experience with consumer apps or web-to-app products
•Experience in subscription businesses
•Experience in health and wellness
•Familiarity with GA4, Mixpanel, Amplitude, or similar analytics platforms
Conditions
•Contract position
