Alteos GmbH

CRM & Lifecycle Marketing Manager

In short

Senior CRM & Lifecycle Marketing Manager role at Alteos, an insurtech/fintech company integrating insurance into partner offerings, based in Berlin (hybrid). The role owns lifecycle marketing and CRM flows in HubSpot across B2B and B2C partnerships, dashboards and data-driven decision-making, and the company website including technical SEO/AEO, requiring at least 5 years of relevant experience and strong data skills (Excel, SQL, Google Analytics).

Über Alteos
Alteos enables companies to seamlessly integrate insurance into their offerings. Its technology platform automates administrative processes, from policy issuance to claims handling.
Aufgaben
•Build and scale lifecycle flows in HubSpot, covering partner onboarding, churn prevention, and B2C customer lifecycles in white-label partnerships
•Turn reporting and dashboards into actionable management, driving the shift from cost per lead to cost per revenue
•Develop partner segments based on clear logic to target retention and growth initiatives
•Align websites, portals, and shop flows with Digital Product, ensuring marketing deliverables are ready for product launches
•Work with RevOps to ensure reliable data flows, attribution, and CRM data quality
•Own the Alteos website end to end, including its technical SEO/AEO structure
•Support planning partner communications and contribute to budget planning
Anforderungen
•At least 5 years of experience in retention, acquisition, and lifecycle marketing across B2B and B2C, with a background in CRM, SEO/AEO, strategy, and start-ups
•Experience building and scaling lifecycle/CRM flows in HubSpot or a comparable tool; partnership business experience is preferred
•Strong data affinity; ability to build and interpret dashboards, define KPIs, and make data-driven decisions using Excel, SQL, and Google Analytics
•Experience independently managing a website or CMS and overseeing a marketing or CRM budget
•Experience with Asana or a comparable project management tool for coordinating initiatives with multiple stakeholders
•Ability to communicate across Sales, Product, Operations, and Content without formal authority, and take ownership of the role's area
Nice to have
•Experience in insurance, InsurTech, FinTech, or other regulated B2B industries, attribution models, paid media, and Metabase
Konditionen
•Fair salary; salary increases every 9–18 months in recognition of performance
•Hybrid work model with office, home office, and occasional work from elsewhere in Europe
•27–30 days of annual leave, depending on length of service
•Training and professional development support
•Meal subsidies, discounts on the VBB travel card, and bicycle leasing
•Permanent employment contract

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