About the Role
Fresh Prints' email channel is its oldest and highest-potential channel, with a strong technical foundation and an opportunity to create content that delivers value to its audience.
Responsibilities
•Own email and SMS campaign concepts and copy, including subject lines, preview text, headers, body, and CTAs
•Collaborate with brand and creative teams on design and copy
•Develop a campaign content calendar aligned with the broader marketing calendar
•Own A/B testing for subject lines, content approaches, and CTAs, and apply the results
•Write messages tailored to a college-age audience
•Own the strategy and content for lifecycle flows across email and SMS, including welcome, post-purchase, cart and browse abandonment, re-engagement, and win-back flows
•Audit the existing lifecycle program and identify gaps, underperforming flows, and missed engagement opportunities in the customer journey
•Define audience segments and journey logic
•Write and test improved lifecycle content and build conversational flows
•Monitor deliverability and engagement metrics and maintain a healthy sender reputation
•Follow email and SMS deliverability best practices, including list hygiene, warm-up protocols, segmentation, suppression management, and compliance
•Report regularly on performance and changes based on data
•Interpret performance data and determine what to test next
Requirements
•4–8 years of experience in email, lifecycle, or CRM marketing, or a closely related role where writing was a primary responsibility
•Hands-on experience with an ESP or marketing automation platform such as Iterable, Klaviyo, HubSpot, Braze, or similar
•Demonstrated understanding of lifecycle programs and their segmentation logic
•Comfortable with email and SMS performance metrics and drawing insights from them
•Basic HTML/CSS skills for troubleshooting and adjusting email templates
•Strong written communication skills, with clear and engaging writing
Nice to Have
•SMS platform experience
•Consumer audience writing experience
•B2C or DTC background (preferred over B2B or enterprise)
Benefits
•Competitive annual salary
•Learning opportunities
•A great working culture
•Eligible employees receive a 2-month paid Sabbatical in recognition of their long-term contributions
•Equal employment opportunity employer that promotes diversity and encourages people of all backgrounds, ages, LGBTQ+, and people with disabilities to apply
