About
Ruby Labs creates and operates consumer products across the health, education, and entertainment industries.
Responsibilities
•Lead the ideation and conceptualization of ad creatives that resonate with diverse audiences and support customer acquisition
•Track industry trends and integrate innovative elements into creative production
•Collaborate with design teams to turn ideas into ad creatives aligned with brand values and campaign goals
•Oversee production processes, timelines, creative vision, and customer acquisition impact
•Coordinate with designers, User Acquisition Managers, and other team members to maintain smooth workflows and high-quality output
•Analyze creative performance across platforms with User Acquisition Managers and identify creatives that contribute to customer acquisition
•Generate and test A/B testing hypotheses to refine creatives, improve conversion rates, and optimize campaign performance
•Report to the Ad Creative Lead on creative effectiveness and impact on customer acquisition
•Research competitors, market benchmarks, and creative standards
•Identify emerging production trends and propose solutions to improve market positioning and customer engagement
•Liaise between creative teams and User Acquisition Managers to optimize creatives using real-time data
•Facilitate brainstorming sessions that support creativity, continuous improvement, customer acquisition, and retention
Requirements
•3+ years of experience in creative production or a similar role, preferably at a tech-focused or consumer product company
•Proven experience managing creative projects from inception to completion
•Strong portfolio demonstrating expertise in high-performing digital ads
•Expertise in digital advertising platforms and performance metrics
•Proficiency with project management tools and collaboration software
•Ability to analyze data and derive actionable insights from campaign results
•Up-to-date knowledge of AI tools for creative production and ability to use them to generate innovative ad creatives
•Strong creative vision and ability to think outside the box and challenge the status quo
•Excellent communication and interpersonal skills for managing diverse teams and stakeholders
•Detail-oriented, with strong organizational skills and ability to manage multiple projects simultaneously
•Ability to adapt quickly to new technologies and changes in digital marketing
•Willingness to experiment with new creative ideas and advertising approaches
Nice to have: Experience in a tech-focused or consumer product company
Conditions
•Unlimited paid time off
•Paid national holidays
•Company-provided MacBook for employees who need one
•Flexible Independent Contractor Agreement
•CET working time zone; applicants may be located in any country within approximately ±4 hours of CET
•Home task assignment is part of the interview process
