About Bitvavo
Bitvavo operates a digital assets trading platform designed to make digital assets accessible through transparent fees, a wide range of assets, and an easy-to-use platform. It is a market leader in the Netherlands and one of the largest platforms in Europe, with over one million users.
Responsibilities
•Define and lead go-to-market strategies for new and advanced trading instruments and features, prioritizing customer and business impact and setting the scope and support channels for each release
•Drive trading volume and engagement among active traders by partnering with CRM, Product, and Brand on lifecycle, win-back, and loyalty campaigns
•Plan, build, and deliver multichannel campaigns end to end, staying hands-on throughout production
•Run engagement programs for experienced traders and track their returns
•Track competitor derivatives, margin, and pro-trading offers, and shape competitive positioning and USPs for advanced traders
•Educate product and marketing peers on advanced traders and how to communicate with them
•Brief creatives and align Legal, CRM, Brand, Performance, Affiliates, and Social around a consistent story for this segment
Requirements
•5+ years of hands-on experience in product marketing, go-to-market execution, or product management within trading, investing, derivatives, or consumer fintech
•Track record of delivering go-to-market strategies that drive conversion and retention in a regulated product
•Deep understanding of trading instruments and financial markets, and how to market them credibly to a sophisticated, regulation-aware audience
•Self-starter who can identify upcoming features, cross-sell opportunities, and market moments for power traders
•Analytical skills, including defining success metrics and using data and experiments to shape campaign and product decisions
•Strong communication and stakeholder-management skills, including aligning cross-functional teams around one story
Nice to have
•Experience in regulated, multi-market financial services
•Genuine interest in crypto and its direction relative to traditional finance
•Insight into unmet customer needs in trading, staking, and other digital asset products
•Experience running structured A/B tests
•Experience with marketing, CRM, and content management systems such as Contentful, Hygraph, Braze, Amplitude, or ABSmartly
Conditions
•Market-competitive total rewards package and benefits
