Description
AstraZeneca develops and manufactures pharmaceutical products, including prescription medicines.
Responsibilities
•Develop and execute the brand strategy and annual Brand Plan
•Identify growth opportunities, monitor performance, and recommend actions to increase adoption, patient impact, and market share
•Design and optimise integrated customer journeys across field, digital, CRM, web, and other relevant channels
•Use engagement data to improve channel mix, content, and customer experience
•Translate market, customer, competitive, and behavioural insights into clear priorities and measurable actions
•Define KPIs and use campaign analytics to support fact-based decisions and continuous optimisation
•Lead compliant, data-driven consumer and patient initiatives that build awareness, support activation, and improve engagement
•Apply test-and-learn principles and robust performance measurement
•Lead delivery through close collaboration with internal teams and external partners
•Manage budget, forecasting, and resource allocation
•Ensure all activities comply with applicable regulations, industry standards, company policies, and ethical requirements
Requirements
•University degree in Life Sciences, Pharmacy, Marketing, Business, or a related field
•At least 3 years of relevant pharmaceutical commercial experience, including product or brand management
•Proven experience developing and executing brand strategies in prescription medicines
•Strong analytical capability and the ability to convert insights and data into business actions
•Experience in omnichannel marketing, customer journey design, or integrated customer engagement
•Experience managing budgets and leading cross-functional projects
•Excellent communication, influencing, and stakeholder management skills
•Strong understanding of pharmaceutical compliance
Nice to have
•Experience in diabetes, obesity, cardiovascular, metabolic, or another highly competitive therapeutic area
•Hands-on experience with CRM, segmentation, digital marketing, campaign measurement, and personalisation
•Experience in direct-to-consumer, consumer health, or patient activation campaigns
•Background in sales, market research, customer experience, or commercial excellence
Conditions
Not specified in the posting.
