IG

Product Lead Emerging Markets

In short

Product Lead role owning the vision, multi-quarter roadmap and commercial outcomes for an emerging markets portfolio, including market-entry planning, regulatory scoping and localization. The role covers onboarding, KYC, funding and retention journeys, customer discovery and experimentation across markets. It requires working in a regulated environment (KYC, AML, CFT, data privacy) and aligning product, technology, compliance, operations, finance and commercial stakeholders.

About the Role
You will set the product vision and multi-quarter roadmap, prioritize new markets, define market-entry plans, and own commercial outcomes. You will lead discovery, improve onboarding, KYC, funding and retention journeys, run experiments, and align product, technology, compliance, operations, finance and commercial stakeholders.
Requirements
•Consumer product delivery
•Regulated environment
•Product strategy
•Product roadmap
•Market entry
•Regulatory scoping
•Localization
•KYC
•Payment
•Customer growth
•Conversion
•Customer acquisition cost
•Retention
•Payback
•Quantitative analysis
•Funnel analysis
•Cross-border operation
•AML
•CFT
•Data privacy
•Advertising regulation
•Leveraged product
•Share
•Digital asset
•Artificial intelligence
Responsibilities
•Own the product vision and multi-quarter roadmap for the emerging markets portfolio
•Prioritize new markets and assess competitive opportunities
•Create product plans covering regulatory scoping, localization, build-buy-partner decisions and sequencing
•Own pricing, activation, funding conversion and retention outcomes
•Run customer discovery across markets
•Own customer journeys from onboarding through retention and reactivation
•Meet KYC and AML obligations while improving conversion
•Use customer feedback to improve products
•Drive experimentation and innovation
•Influence cross-functional stakeholders
•Partner with Compliance, Operations and Finance on regulated market operations
•Represent portfolio needs to central Product and Technology teams
•Set product leadership standards across emerging markets

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