Product Marketing Lead Trade
About the Role
You will define and execute end-to-end go-to-market strategy for Trading features across global markets. You will shape positioning, launches, lifecycle initiatives, measurement, and product growth using market research and user insights. You will align stakeholders and develop consistent trading narratives across campaigns, education, community, and influencer programs.
Requirements
•6 to 8+ years of product marketing experience
•Experience leading complex product launches and lifecycle growth initiatives
•Strategic thinking and storytelling
•Data analysis and insight-driven marketing strategy
•Cross-functional communication, influence, and project leadership
•Knowledge of web3, DeFi, and onchain user behaviour or crypto ecosystem experience
Responsibilities
•Define and execute go-to-market strategy for Trading features
•Shape roadmap priorities using market insight, user behaviour, and growth potential
•Lead product and feature launches
•Drive lifecycle marketing initiatives across Trading funnels
•Identify user-journey friction points and growth opportunities
•Measure campaign performance and document learnings
•Align cross-functional stakeholders, timelines, priorities, and expectations
•Strengthen brand trust in the Trading community
•Support education, community, and influencer programs
•Ensure consistent storytelling across lifecycle, content, and brand campaigns
