About the Role
The Trade Marketing Trainee – Italy Theatrical supports the team in planning and delivering promotional activities for theatrical releases at Universal Pictures Italy, the Italian theatrical distribution arm of Universal Pictures International. The role involves collaborating with exhibitors and agencies, analysing market and performance data, coordinating in-cinema and digital initiatives, monitoring competitor activities, and supporting budget, purchase order, and invoice management.
Key Responsibilities
•Analyze market data, exhibitor performance metrics, and social listening insights to identify trade marketing opportunities and support business decision-making
•Support the development of in-cinema activation plans for theatrical releases with key exhibitors, ensuring execution excellence and KPI measurement
•Execute trailering strategies with key exhibitors (UCI, The Space and UNICI) and ensure effective implementation
•Support the development and implementation of digital acceleration initiatives designed to drive audience engagement and admissions
•Co-develop and support the organization of Exhibitor Trade Shows and industry events
•Manage the distribution and implementation of POS and digital marketing materials across exhibitor networks
•Monitor competitors' in-cinema marketing, promotional activities, and exhibitor partnerships
•Coordinate agency activities related to the Online Trade Portal, including content updates, newsletter distribution, WhatsApp communications, webinars, and other engagement initiatives
•Manage purchase order creation, budget tracking, and invoice approval processes in compliance with company procedures
Requirements
•Strong analytical and problem-solving skills
•Familiarity with Microsoft Copilot
•Proficiency in Microsoft Excel and PowerPoint
•Good organisational skills and attention to detail
•Ability to manage multiple tasks and meet deadlines
•Strong written and verbal communication skills
•Teamwork and cross-functional collaboration
•Interest in the film, entertainment, and media industry
•Currently enrolled as a university student
About NBCUniversal
NBCUniversal is one of the world's leading media and entertainment companies. It creates world-class content distributed across film, television, and streaming, and brought to life through global theme park destinations, consumer products, and experiences. The company owns and operates leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, its premium ad-supported streaming service. It produces and distributes premier filmed entertainment through its film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, the four global television studios under the Universal Studio Group banner, and operates theme parks and experiences through Universal Destinations & Experiences, including Universal Orlando Resort (home to Universal Epic Universe) and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation.
For almost a century, Universal has been known for its diverse slate of films. Universal Pictures International owns and operates direct theatrical marketing and distribution of feature films in many locations around the globe. Universal Pictures Italy is the Italian theatrical distribution arm, responsible for bringing Universal's films to audiences across Italy through local marketing, publicity, and cinema distribution activities.
As part of the selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of the company's locations prior to a hiring decision.
