About the role
Are you a storyteller who can effortlessly put a brand in the spotlight in the media and also know how to move colleagues from within? Do you get energy from spotting strong stories, building reputation and keeping a culture alive?
What you'll do
As PR & Communication Manager you are the voice of Troostwijk Auctions — externally and internally. Externally you build our reputation and visibility in the Benelux and bring newsworthy stories from our auctions to the media. Internally you make sure our story, direction and culture come alive for colleagues across the whole organization.
It is an independent role with a lot of ownership. You direct our PR agency and work closely with sales and with your colleagues in the Brand & Communication team. Brand, social and content sit with your colleague the Brand & Communication Manager — you focus entirely on PR and internal communication.
•Developing and executing the PR strategy for the Benelux, together with our PR agency which you direct and brief.
•Spotting newsworthy stories and turning them into press releases, pitches and media moments.
•Building and maintaining strong relationships with journalists, media and relevant stakeholders in the market.
•Positioning Troostwijk Auctions as a thought leader within the industrial auction world.
•Leading internal communication, including internal newsletters, to keep the Troostwijk culture alive and keep colleagues aligned with our direction.
•Working closely with sales to timely spot PR-worthy auctions, and with the Brand & Communication team to align brand, content and PR, in line with the brand style.
•Steering on results: reporting on KPIs such as media reach, share of voice and reputation, and managing the communication budget.
What you bring
You have an eye for a good story, independently seize opportunities and know how to reach people — press and colleagues alike. You easily navigate with people who don't report to you, from a busy sales colleague to a journalist. In addition you have:
•A bachelor's degree (hbo) in communication, journalism or a comparable field.
•Approximately 5+ years of experience in PR and/or communication, preferably in an international B2B environment.
•Demonstrable experience with media relations and landing earned media yourself.
•Excellent writing skills — you effortlessly write sharp, engaging texts for diverse target audiences and channels.
•Experience with internal communication and with directing external agencies and multiple stakeholders.
•Experience using AI tools in communication and PR work is a plus.
•Fluent Dutch (native) and good command of English.
What we offer
•Independent and varied role within an entrepreneurial and innovative organization
•A gross annual salary between €50,000 and €60,000 (including holiday pay) depending on experience
•Bonus scheme
•Pension scheme via BeFrank (5% own contribution)
•25 vacation days
•Laptop and iPhone
•A catered lunch every day of your choice from Leut
•Working in a team of professionals, where hard work goes well together with humor
