MARS

MEA Communications & Brand PR Manager

In short

This role manages internal, leadership and external communications plus brand PR across the MEA (Middle East & Africa) region for Mars. It covers associate communications, town halls, media relations, press materials, spokesperson preparation, and agency/supplier management. The job is onsite, full-time, and requires a Bachelor's degree plus around 2 years of relevant experience across corporate communications, internal communications, media relations or brand PR, with strong writing and stakeholder management skills.

Responsibilities:
Internal Communications
•Develop and deliver the MEA internal communications plan, aligned with business priorities and the Corporate Affairs agenda.
•Own development of all internal communications.
•Manage internal communication channels, ensuring content is timely, relevant and accessible across markets and sites.
•Create communications that celebrate associate achievements, business milestones, brand activity and stories from across MEA.
•Partner with P&O and other functions to communicate associate initiatives, organizational updates and culture priorities.
•Gather associate feedback and use engagement insights to improve content and communication channels.
•Partner with ICT and MEA transformation team on integration communication ensuring effective comms support for integration projects and the CA integration roadmap.
Leadership Communications
•Support leaders with messages, presentations, talking points and other communications that bring business priorities to life.
•Coordinate communications for MEA town halls and leadership events, including agendas, content, speaker preparation and follow up.
•Support communications around business changes and sensitive topics, working with the relevant stakeholders to ensure accuracy and appropriate timing.
External Communications, Media and Brand PR
•Develop and deliver integrated external communications and brand PR activity across MEA, aligned with business, reputation and brand priorities.
•Lead earned media in the One Mars ecosystem ensuring full and effective PR support on brand PR campaigns.
•Build and maintain relationships with relevant media, proactively identifying news, feature, interview and commentary opportunities.
•Support brand launches, campaigns, partnerships and events through compelling stories, earned media and external engagement opportunities.
•Identify and manage speaking opportunities, panels, conferences and thought leadership platforms that strengthen executive visibility and Mars' reputation.
•Develop and review external materials, including press releases, media briefs, key messages, opinion pieces, speeches and spokesperson talking points.
•Prepare spokespeople for media interviews and external engagements, including briefing, message development and rehearsal support.
•Coordinate with PR agencies and local teams to ensure activities reflect corporate and brand objectives and Mars' communication standards.
•Track media coverage, external engagement and campaign performance, sharing insights and opportunities to strengthen future activity.
•Handle social listening and media monitoring to ensure protecting reputation.
Corporate Storytelling and Reputation
•Identify stories that showcase Mars' business, brands, associates and contribution across MEA.
•Support corporate communications initiatives that build understanding and trust among relevant audiences.
•Maintain consistent messaging and ensure materials follow Mars' brand, tone and approval requirements.
•Support issues communications through monitoring, information gathering and preparation of materials, escalating emerging concerns to Corporate Affairs leadership.
Planning, Partnerships and Measurement
•Develop and maintain an integrated communications plan and calendar spanning internal, leadership, corporate, brand and external activity, ensuring coordinated narratives, sequencing and audience engagement.
•Build strong relationships with regional and market stakeholders to anticipate communication needs and align priorities.
•Manage agency and supplier deliverables, timelines and allocated budgets.
•Define and track communication measures, using results to improve reach, engagement and effectiveness.
Requirements:
•Bachelor's degree in Communications, Public Relations, Journalism, Marketing or a related field.
•Relevant experience across integrated corporate communications, internal communications, media relations and/or brand public relations, including regional or multi-market activity.
•Strong experience developing written content, leadership communications and engaging associate communications.
•Experience supporting external and brand communications campaigns, working with media and agencies, and developing executive speaking or thought leadership opportunities.
•Excellent writing, editing and storytelling skills. Ability to turn complex information into clear, engaging communications.
•Strong stakeholder management and confidence working with senior leaders.
•Cultural awareness and the ability to adapt communications for diverse audiences.
•Strong planning and project management skills, with the ability to manage competing deadlines.
•Creativity and a practical understanding of digital communication channels.
•Ability to assess communication effectiveness and translate insights into action.

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