Lyreco Group

Brand & Communications Manager (barselsvikariat)

In short

This is a maternity-leave cover position as Brand & Communications Manager at Lyreco, starting January 2027, within a 7-person Customer Marketing team in Roskilde, Denmark. The role covers campaign and brand concept development, copywriting, tone of voice, trade fairs/events (including Lyreco Convention), sales activation materials and corporate/press communication. It requires experience in creative concept development, campaigns, brand management and strong copywriting skills combined with a commercial mindset.

About the role
Do you have a creative mind, a sharp pen and a commercial mindset?
Can you develop a strong campaign concept, write a headline that grabs attention, and turn good ideas into communication that works in practice? Do you thrive with everything from creative campaigns and large events to getting the wording exactly right in a customer email?
We are looking for a creative and independent Brand & Communications Manager for a maternity leave cover position starting in January 2027.
You will become part of our Customer Marketing team of seven colleagues and take on a central role in strengthening Lyreco's brand and creating communication that engages, inspires and supports our commercial ambitions.
Your role – from the good idea to the finished campaign
You will be a creative driving force in the marketing team, responsible for Lyreco's brand, tone of voice and content across our communication channels. You will work closely with our graphic designers, sales organization, suppliers and external agencies.
Your main tasks will be to:
•Develop creative campaigns and concepts: From the first idea and the sharp message to finished campaigns that create attention and commercial value.
•Put words to Lyreco: Ensure a strong and recognizable tone of voice and write catchy headlines and texts for customer emails, banners, flyers, ads, social media and other marketing materials.
•Drive trade fairs and events: Have a central role in Lyreco Convention, the industry's largest trade fair, where, in close collaboration with our event agency, you develop and execute everything from fair concept and decoration to stands, invitations and campaigns.
•Activate our sales organization: Develop sales activation kits, presentations, flyers, merchandise and training materials that help our salespeople create dialogue and value with customers.
•Strengthen our brand across channels: Ensure coherent content and communication, and develop co-branding activities and campaigns in collaboration with Lyreco's suppliers.
•Drive corporate communication: Handle press communication and communicate, among other things, sustainability efforts and HR initiatives to relevant target groups.
In other words, you will get a versatile role where you need to think big, write sharply and make things happen.
Who are you?
We imagine that you are a creative communications profile with a strong linguistic sense and an eye for how good communication creates commercial value.
You love developing ideas, but also know that they only make a difference once they are turned into something concrete. You can think strategically, but thrive just as much being hands-on.
We particularly emphasize that you:
•Have experience with creative concept development, campaigns and brand management.
•Are a skilled copywriter who can make complex messages simple, catchy and relevant.
•Have a good visual eye and can give creative input to graphic designers and agencies.
•Have experience driving marketing projects from idea to execution.
•Have a commercial mindset and understand how to connect communication to business goals.
•Are independent, structured and good at collaborating across the organization.
You have a relevant education in communication, marketing or similar, as well as experience from a similar role, an agency or a marketing department.
The most important thing is that you combine creativity, linguistic strength and commercial understanding with the ability to bring ideas to life.
A culture with room for everyone
At Lyreco you become part of a culture where we value collaboration, responsibility and the courage to try something new. There is room for different perspectives, constructive dialogue and challenging the status quo.
What do we offer?
•A versatile and creative job with the opportunity to put your mark on our communication.
•A strong marketing team and skilled colleagues who bring out the best in each other.
•Good opportunities for personal and professional development.
•Health and dental insurance.
•Pension of 10 + 2%.
•An active staff association with social events.
•Canteen scheme with varied and delicious food with a focus on organic and sustainability.
•The opportunity to enjoy top-quality coffee every day.
Application
Send us your CV with a short motivational text at the top, explaining why you would like to be part of Lyreco.
We process applications and invite for interviews on an ongoing basis, so please apply as soon as possible and no later than November 4, 2026.
If you want to know more about the position, feel free to contact Head of Customer Marketing Lars Christensen on phone +45 22 88 44 71 or email [email protected].

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