Lyreco Group

Chargé de communication et animation externe (H/F) - CDI - Valenciennes

In short

This role manages external communication and social media animation for Lyreco, an international workplace products distributor, based in Marly (near Valenciennes), France. It covers brand strategy execution, content creation for social networks (Facebook, LinkedIn, Instagram, YouTube, Spotify, Deezer), performance analysis, event promotion and brand voice development. It requires a Bachelor's to Master's degree in communication/marketing/business, strong writing skills, and familiarity with digital and creative tools like Canva, CapCut, Adobe suite and Meta Business Suite.

About
Hello! I am Marie, Brand Manager at Lyreco France. As part of our development, we are looking for our future Communication and External Outreach Officer (M/F) on a permanent contract, based in Marly.
Do you enjoy showcasing a brand, creating content that captures attention and engaging communities? Are you creative, curious and good with people? This position is for you!
Your missions
At the heart of our external communication strategy, you contribute to developing the visibility and attractiveness of our brand with our various audiences.
Your main missions will be:
•Contribute to deploying the brand strategy: participate in defining and implementing the editorial calendar, promote our identity and bring our image to life across all our brand showcases.
•Manage our social networks and communities: design, write and publish engaging content on Facebook, LinkedIn, Instagram and YouTube, as well as on our audio platforms Spotify and Deezer.
•Create attractive and varied content: imagine editorial concepts, produce visuals, videos and formats adapted to each channel to showcase our news, our expertise and our positioning, in line with trends.
•Analyze and measure performance: track key indicators (KPIs), analyze the results of communication actions, measure their impact and propose areas for improvement.
•Ensure active monitoring: follow digital trends, social network developments and communication practices to identify new opportunities to showcase our brand.
•Promote and run our events: participate in organizing and communicating our events and trade shows, ensure their promotion beforehand, their animation during and their showcasing afterward.
•Develop the brand's public voice: work in collaboration with internal teams and our external partners (event agencies, press, etc.) to ensure coherent and impactful communication.
You are
•Creative and curious, you enjoy imagining new content, finding original ideas and following trends to evolve a brand's public voice.
•Gifted with excellent writing skills, you have perfect command of writing and spelling. You know how to adapt your tone and messages depending on the medium and audience.
•Comfortable with digital tools, you master social networks and their management tools (Meta Business Suite), as well as graphic and video creation tools such as Canva, CapCut or the Adobe suite.
•Analytical and proactive, you enjoy understanding the results of your actions, tracking performance indicators and turning your analyses into concrete recommendations.
•Dynamic and responsive, you can manage several topics in parallel, adapt to the unexpected and show agility in your organization.
•Good at building relationships, you enjoy teamwork, exchanges with different stakeholders and know how to take initiative autonomously.
You have a Bachelor's to Master's degree (Bac +3 to Bac +5) in communication, marketing or business, and ideally have a first experience (internship, apprenticeship or first job) in communication, brand strategy or Community Management.
A good understanding of English is appreciated. You are also comfortable with Excel and curious about the new possibilities offered by artificial intelligence (Claude, Gemini...).
Who are we?
Lyreco is an international company with 2000 employees in France. We are a leader in the distribution of products and services for all workplaces. Our values: passion, excellence, respect, agility, are reflected in a friendly work environment and strong CSR commitments.
Lyreco is a signatory of the Diversity Charter. We are committed to recognizing and valuing every talent. Every profile counts, and so does yours. Joining Lyreco means joining a team that reflects society in all its richness. We encourage all applications by ensuring fair and non-discriminatory recruitment.
Why join us?
•A gross annual salary between 26,000 and 29,000 euros
•Profit-sharing and incentive bonus, annual bonus, PEE (employee savings plan), CSE benefits, RTT (reduced working time days)
•Actions in favor of work/life balance (concierge service, company restaurant, sports association, company daycare, carpooling platform)
•Lyreco is certified Top Employer 2026 for the 15th consecutive year
Our recruitment process
•A first phone call with Nathanaelle, recruitment officer.
•An interview with Marie, the manager, and Nathanaëlle
Ready to boost your career? At Lyreco, your journey matters as much as your passion. Show us your talents!

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