About the company:
Monest Capital is transforming the way people invest in real estate and building a strong, consistent brand in the real estate investment sector.
Responsibilities:
•Own the full funnel, from ads and landing pages to VSLs, events, and qualified sales appointments
•Track appointment volume, cost, and quality across business lines
•Build and monitor a weekly end-to-end dashboard to identify conversion bottlenecks and activate action plans
•Define the paid media strategy, budget, and scaling and cutoff rules
•Lead the Funnel Manager and set goals and results for the area
•Run a continuous CRO program, prioritize tests, document results, implement winning tests, and test new funnels and conversion mechanisms
•Analyze creative angles, hooks, formats, and retention, and turn findings into actionable briefs for the Content team
•Ensure end-to-end data reliability and that HubSpot works correctly
Requirements:
•At least 4 years in performance or growth marketing, including at least 2 years with responsibility for a funnel's budget and results
•Strategic command of Meta Ads
•Experience with high-ticket or lead-generation funnels involving booked sales calls, including VSLs, webinars, launches, evergreen funnels, setters, and closers
•CRO and A/B testing methodology with statistical judgment
•Knowledge of unit economics: CPL, cost per appointment, CAC, ROAS, LTV, and payback
•Tracking and analytics experience with Pixel, Conversion API, GA4, GTM, UTMs, and dashboards such as Looker Studio
•Experience using AI to improve creatives, analysis, or processes
•Full ownership of funnel results, including work executed by others
•Mental resilience when CPA rises sharply
•Ability to make fast decisions with incomplete data and favor decisive action
•Eagerness to learn about algorithms, AI, and new conversion mechanisms
•Ability to influence Content and Sales without being their manager
•Integrity and commitment to accurate appointment and metric reporting
Nice to have:
•Google Ads, YouTube
Conditions:
•Competitive salary plus a performance-based variable component
•Stable project with growth prospects in real estate investment
•In-person team-building events
*Note: Instagram and Facebook belong to Meta Platforms Inc., which is recognized as extremist and banned in the Russian Federation.
