About the Role
Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our team of 1,500 Personios is building user-friendly products that delight our 15,000+ customers and their 1.5 million employees. We're looking for a Senior Performance Marketing Manager to lead performance marketing in DACH on an 18-month fixed-term basis.
Responsibilities
•You run LinkedIn, Meta, Google, Bing and ChatGPT Ads in DACH, from budget and forecast to pipeline and Accepted Pipeline targets.
•You run a structured testing roadmap, form a clear point of view on which creative works, and brief designers and freelancers to match.
•You work closely with regional marketing on account-based marketing and regional campaigns, so that a campaign idea reaches paid media in one flow, from brief to launch.
•You brief them, set priorities and review their output against targets.
•You design and read tests, including lift and incrementality tests, you move early on new channels and formats such as ChatGPT Ads, and you scale what proves itself.
•You prepare the monthly performance review for DACH, forecast against targets and turn the numbers into decisions.
•You work with state-of-the-art AI and automation tools and have dedicated time to learn and experiment with them, and you share what works with the team.
Requirements
•4+ years in performance marketing with a track record you can show in numbers.
•German and English at C1 level or above, written and spoken.
•Hands-on channel experience in paid social (LinkedIn, Meta) and paid search (Google, Bing), ideally experience managing 6-7 figure monthly ad spends.
•Creative testing experience and a clear point of view on what makes an ad work. You don't need to design yourself, but you know how to brief and work closely with designers.
•Experience in a fast-changing, high-growth environment, where priorities shift and you stay structured.
•Analytical judgement: you read funnel data, attribution and forecasts, and you turn them into budget decisions.
•Self-driven ownership: you take a result from idea to outcome without needing close guidance.
•Close collaboration: you work well with agency and freelance partners and explain trade-offs in plain words to Sales and regional marketing.
•Excitement for where the industry is heading: you know current developments such as GEO, AI and automation, and ideally you already use AI tools in your marketing work.
Nice to have: B2B experience is an advantage.
Conditions & Benefits
•This role is office-based, with 3 days per week required in your contracted office location. The remaining days can be worked from home or in the office if you prefer.
•20 Flex Days per year to work remotely from other locations.
•A competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity.
•28 days of paid vacation, plus an additional day after 2 and 4 years.
•1 (fully paid) Impact Day to make an impact on the environment and society.
•Generous family leave, child support, mental health support (including 24 sessions per year with Oli for yourself and 10 sessions for a significant other), and sabbatical opportunities.
•Gatherings for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations.
•Healthy snacks, drinks, and a weekly catered lunch.
