The Open Platform

Performance Manager (Web3)

In short

This role runs and scales paid acquisition campaigns on Meta and TikTok for a Web3/crypto product company building infrastructure within the Telegram ecosystem. It focuses on managing restricted-vertical ad accounts, moderation and policy risk, creative/audience testing, and attribution setup (pixels, CAPI, MMPs, UTMs) to optimize CPA, ROAS, and LTV. It requires 1–3 years of hands-on Meta/TikTok experience in restricted verticals (adult, iGaming, dating, nutra, crypto) and B1+ English, with the person owning projects independently from briefing to results.

Location
Remote from Armenia; access to hubs in Dubai, Yerevan, London, and Belgrade.
Company
The Open Platform develops Web3 infrastructure and consumer-facing products within the Telegram ecosystem, including wallets, developer tools, SDKs, APIs, marketplaces, and blockchain applications.
What you will do
•Launch, operate, and scale paid campaigns on Meta and TikTok.
•Manage advertising accounts and moderation risks in restricted and high-risk verticals.
•Build creative and audience tests and use results to make scaling decisions.
•Track CPA, ROAS, and LTV-driven metrics and adjust budgets accordingly.
•Collaborate with creative, product, and analytics specialists on funnels, landing pages, and tracking.
•Own performance marketing projects independently from briefing through results.
Requirements
•1–3 years of commercial experience running Meta and/or TikTok advertising campaigns.
•Experience with restricted verticals such as adult, iGaming, dating, nutra, crypto, or similar.
•Practical knowledge of advertising account bans, moderation, and policy restrictions.
•Experience with tracking and attribution setup, including pixels, CAPI, MMPs, and UTMs.
•Strong understanding of CPA, ROAS, and LTV with a data-driven approach to decision-making.
•English at B1 level or higher for reading and writing.
Nice to have
•Experience with creator economy, subscription, or Telegram-based products.
•Experience with traffic sources beyond Meta and TikTok.
Culture & Benefits
•Remote work with access to hubs in Dubai, Yerevan, London, and Belgrade.
•Results-focused, non-bureaucratic management and regular performance reviews.
•Medical expense compensation and necessary work equipment.
•Access to advanced AI models through mira.tg.
•20 working days of paid vacation, 11 additional days off, and 14 days of paid sick leave annually.

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