Описание
Описания нет
Задачи
•Defines the methodology & principles of the segmentation, drives deployment into systems
•In partnership with GTM co-leads prioritization projects, defining Most Valuable SubChannels (AFH) and clients (Ecom)
•Defines the methodology and runs Census in AFH key subchannels to get insights and statistical data for Perfect Store Picture of success
•Translates SVO&RVO (Shopper Value Offer & Retail Value Offer) into clear Picture of Success for Sales organization (internal & external) in total and by subchannels and clients, defines AOP PS KPI's
•Ensure regular tracking of the standards, develops tools to track the performance (internal & external), secure focus of Sales Force on in store standards execution (inc incentive programs linked to Perfect Store)
•Search and reapply PepsiCo world wide Perfect Store AFH & Ecom best practices
•Leads development of AOP (Annual Operation Plan) execution plan for the BU (Business Unit) across channels and categories, defines split of activities between the categories to maximally deliver cross-category plan
•Accountable for planning (inc IS&OP), development, execution, budget control inc D&A, effectiveness analysis
•Leads SDO and other sales motivation activities to drive sales focus agenda for better execution results
•Ensures proper tools exist for sales teams to achieve volume and Execution / Perfect Store targets (D&A, trade equipment, incentive programs, POS materials etc.)
•Supports Activation calendar for the channel execution (sales teams, all levels) via Info-packs and other available tools
•Leads PS FLA roll out and ensures data updates and development of new features essential to Field Sales Force
Требования
•Min. 3yrs of experience in related area (commercial, trade marketing, perfect store etc.) in the area of AFH
•Knowledge of AFH (subchannels, GTM structure, trading terms)
•Expertise in the delivery of long-term insight-led strategy and vision
•Strong statistical and analytical skills, ability to work with large quantities of data, and recognize trends and connections in data
•Demonstrated ability to work with Customer Senior Leadership, external agencies and with other markets
•Excellent communication and presentation skills, and intellectual curiosity
•Broad-based business acumen and commercially savvy
•PC & software skills required (Excel, PowerPoint, Word) and experience with advanced analytical tools
•English/Russian language (oral, written)
•High drive and results oriented spirit
•Strategic & Analytical Thinking
Условия
•Working in an international company with developed corporate values and standards
•Official registration in the staff of the company
•Stable salary, annual salary increase based on performance
•Advanced social package: voluntary medical insurance, life insurance, cellular communication compensation
•Opportunity for growth within the company
